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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Similarly, if you’re noticing a spike in referrals, document and highlight those numbers.

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PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

The uneasy relationship between Twitter and the third-party developer community has been well documented. How is the company making its case — and what is Twitter’s counter-argument? In 2011, Twitter began to say that it intended to reserve Firehose access for “Twitter-driven” partnerships.

Twitter 189
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The 6 Step Process for Measuring Social Media

Convince & Convert

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). (Happy Holidays! This is #6.

Process 136
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The 6 Step Process for Measuring Social Media

Convince & Convert

For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). However, here are the basics to consider, drawn from my presentation “How to Hug Your Calculator&# last week at Social Media Success Summit 2011.

Process 151
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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

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Framework agreements exist in virtually every industry.

Writtent Blog

Despite this attention, some doubt remains as to the extent to which courts will uphold such clauses, and in doing so, confine the contents of a contract to the main contractual document. You cant find transparency documents about these partnerships, Macquarie University distinguished professor James Guthrie said.

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Can You Trust Your Blog to the Cloud – The Pros and Cons

Kikolani

We want to be great writers, be great artists, take amazing photographs and build an engaging community. Let’s say that you’re not just storing your blog media files, but you’re also storing your planning and branding documents, say with Dropbox. More often than not, we sit firmly opposite it. But What Is It?

Privacy 130