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PR Trends 2011: Reputation Management and Crisis Plans

Proactive Report

Web Strategist Jeremiah Owyang warns that citizen activists and organizations like Greenpeace are incredibly well organized and that every company must have a well trained PR team that can handle a social media attack and have a digital crisis plan in place. Have a community strategy –don’t jump without a parachute.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.”   “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. Astoundingly, it worked.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Of course, just because they’re using social media, that doesn’t mean they’re good at it. Only 12% disagree. Brian Scudamore.

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An Introduction to Vertical Social Networks

Buffer Social

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

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3 Ways A Blog Helps You SEO-Wise | Small Business Mavericks

Small Business Mavericks

Of course, you only get these benefits if your blog and if you blog in the right manner. Do you have a company blog ? Tags: blogging , keywords , linkbuilding , search engine rankings , SEO This entry was posted on Friday, April 22nd, 2011 at 8:35 am and is filed under Blogging for Small Business. About Us What’s a Maverick?

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Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Talk Like A Pirate Day and Online Community.

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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

back in February 2011. That’s money they could be spending with your agency if you get noticed, of course! In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. In June 2020, respondents’ firms planned to spend 12.6%. Here are my top tips.