#measurePR: Learning From the Community

Waxing UnLyrical

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. With no agenda and no guest, we ended up having what I called a “fireside” or community chat. What an opportunity to teach, and learn from, a student, and introduce her to the community. Because it reminded me of how, every day, I really do learn from my community. How do you learn from your community? measurePR: Learning From the Community.

Can Communities Serve As Perfect Add-On For Your Blog?


Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. There are several community building tools for blog promotion. If you think it is time to take a leap with your promotional plans and take some new pathways for promotions, a community building tool can be a perfect opportunity. You get to know bloggers from different places, communities and of varied blogging spheres.


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How to Build a Successful Social Media Community (Presentation)


Tweet An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Apart from customer service, community building is an important tool which can help increase the engagement levels of your brand, thus gathering more and more followers. Steps for building a community.

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave.

Open Community Case Study – GoPlow


This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Check them out: GoPlow Community.

Facebook Launches Questions


Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. Questions will be a useful feature for business that run a page as part of creating involvement for users in the community. Asking questions in the community also encourages users to interact and comment on each others’ responses.

Humor can build a community, but can it build a tribe?

Josh S Peters

Is this because you can’t build a tribe around something as intangible as laughter? Take a look at Humor Can Build A Community, But Can It Build A Tribe? Social Media Community Building Humor TribesOn the New Mix Marketing blog I posed a question I had after reading Seth Godin ‘s book Tribes (aff link). In the book he has collected a great set of examples, but there was distinct lack of entertainment industries listed.

A Tale of Two Communities Part II – Salesforce.com


This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. We loved Garry’s idea for this two-parter and we welcome any guest post ideas from any of our readers who are interested in digging into Open Community from whatever angle you choose.

Who’s on Your Cheering Squad?

Waxing UnLyrical

It’s because of those things that business owners need to build their own cheerleading squads , their own communities. Business owners who are interested in building a squad may do so locally. An online community, particularly one built on a public platform, won’t know and won’t be available for all the nitty-gritty details. Although weekly video chats or phone calls begin to get closer to a genuine community, those things are somewhat removed.

Uncovering The Remarkable In Your Social Networks

Waxing UnLyrical

We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. Jeremy Hicks , online community manager for Livefyre (which y’all already know I love love love), said, “I was a Youth Minister for two summers while in college at a Church of Christ in the greater Dallas (Texas) area. Because when you know what makes your community tick, you know what will move them.

It’s a Book: How Give to the Max Day Could Help Kids Read

Waxing UnLyrical

I love how, when used well, social media can build powerful communities to effect real change and real results. Go straight to them and build your community. I live in Montgomery County and happen to be, along with FOLMC’s Executive Director, Ari Brooks, a volunteer for the 2011 Montgomery County Executive’s Ball.

12 Ways to Make a Twitter Chat More Enjoyable and Efficient

Waxing UnLyrical

If your chat focuses on a specific topic, try to get questions in from the community ahead of time. How To Resources Shonali Burke Social Media Twitter community building resources tips Twitter chatI’ve been participating in or moderating Twitter chats (ok, “tweetchats,&# if you must) for about a year and a half now. My, isn’t that an eternity in Twitterverse! Last year, I wrote two posts based on questions I received about Twitter chats.

Top Five Takeaways from Open Community


This post originally appeared on Thanks For Playing as part of our Open Community virtual book tour; in it, we were asked by Elizabeth Engel to do a “Monday top five&# post. Here are Lindy’s top five takeaways from Open Community ( buy your copy today !). Failure is a big part of the process of community building. Your open community is a living, growing, dynamic online ecosystem. Building community online is about connecting with people.

Importance of Brand Voice in Online Conversations & Communities


We work hard to develop our social spaces and, hopefully, our careful investment of time, money, effort and love transforms our particular space into a community – preferably a community that is socially relevant to our key audiences and one that can be monetized. This begs the question: why would you make a long-term investment in other areas of community building, but take a chance on the voice aspect? The ability to build affinity.

The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Communities are the people who stand up for you when there is flamer on your Facebook page (Compare Dell Hell with the Community’s response to Dell’s Flaming Notebook ).

A “Like” By Fans Is No Longer Enough!


Facebook Social Media brand brand pages Community building customers enagagement engagement rate Facebook Page fans people talking aboutTweet When we talk about a brand’s goals on Facebook, the most common answer is that getting this number or likes or that number of fans, but is it really what brands should aim for in social media?

Only Influencers: Email Marketing’s Exclusive Club

Social Email Marketing

This list/site/community focuses on email marketing, but also discusses other channels such as social and further expansion is planned. Communities & community building Email marketing Interviews Bill Mcloskey email marketing interview interview with Bill McCloskey Only InfluencersI’m proud to say I’m a member of a rather exclusive online club known as “Only Influencers.”

Social media for start-ups: Connect, converse and grow!


Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. Well, you need to know where you want to be: Be it a business, research, individual entity or community building, it is essential that you have a USP to put forward. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. Social media is no more the next thing.

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. The very first tweetathon we held was on June 13, 2011.

Bringing Open Community To Public Relations

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Bringing Open Community To Public Relations November 22nd, 2010 Tweet Color me thrilled When Maddie Grant and Lindy Dreyer asked me to participate in a virtual book tour to explore concepts from Open Community (they call it “a little book of big ideas for associations navigating the social web&# ), I was thrilled.

Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends and the list goes on. I choose what experiences build my business, my team, my memories and my life. We believe in the #SmartHustle and building platforms that work even when you are not working.

6 Things The Army Taught Me About PR

Waxing UnLyrical

To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. Likewise, these are also the fundamental building blocks for success in social media for any organization. An extended community. We spend countless hours preparing the community with pre-briefs, developing FAQs and blog posts to address questions.

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Most webinars stink. What can we do about it?


I’m going to take this opportunity to let you know that we’ve joined forces with CommPartners to work on some really exciting projects incorporating social media and community building into educational events. I recently read a post on the Midcourse Corrections Blog authored by Jeff Hurt titled Virtual Event Strategies for 2011. Create a community of webinar participants.

Do Giving Contests Work? Yes, Say Razoo & Case Foundation

Waxing UnLyrical

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Specifically: “The report seeks to show how a giving day contest impacts a metropolitan area’s nonprofit community. Donor acquisition and building community.

GUEST POST: 3 Tactical Components to Winning Social Media Influence


Depending on which method(s) you use to build your strategy (or lack thereof) to participate at any level with social media, there are various steps you take to achieve your objective. Build – We all know that building a community takes time and effort (blood, sweat, and tears). The impact you have when building your community can be increased with the campaigns you run (encouraging a social media call-to-action).

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape.

Five models of content curation


More broadly, mashups can offer a way of creating something new while still using content curation as a basis for it because you are building on existing content. Curation for community building, I suppose. I’d love you to tak a look at this post by Rohit Bhargava: Five Models of Content Curation. I think he is spot on with his five models, which I’ll list below.

WIWT launches and networks of shared interest

The Way of the Web

Assuming you don’t spend ages checking out other people, following friends, and building up a list of clothes you really should buy. The idea of snapping ‘ordinary’ people on the street and publishing their outfits started in magazines years ago (including titles I’ve worked with such as Heat), but building up a community around a blog and then expanding it to allow everyone to get involved gives it a very different feel and experience.

Getting to the bottom of community management

Jeff Esposito

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword). But do most of these publications or hiring managers screaming that they need a community manager really know what it is?

Tool Tuesday: Twitter curation tools

Akamai Marketing

Generally speaking though, they lend themselves to community building and time saving features. In some cases they may even help with audience building. The “pro&# is that its a great community builder, the con is that I don’t have control over the content. is free and I often recommend it for businesses looking to add value to their community and to support their community. Its true we’re on information overload.

Social Promotions: The Greatest Risk And Reward Post


This has spawned an eco-system of service providers to help run these promotion – from official network-approved platforms to legal advice to promotions specialists to community management. Depending on the community building approach, interactions , trust , and commerce are causally related. Knowing your story and audience should lead you to the selection of an appealing promotion, an enticing prize, a pleasant promotions experience and the growth of your community.

New Study Finds You Suck

Waxing UnLyrical

Its goals are entrenched in reputation and community-building. I need people inside and outside the University to know about the great people and work happening within our community and we need to hear from our stakeholders, their ideas, their concerns … and the numbers are reflecting that.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Advertising the campaign and making it seem popular already can help build that success. The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested. I have seen clients able to manage a community very successfully using the web-based interfaces of social sites while others prefer applications to manage multiple communities in one dashboard.

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How Social Media Strengthens Companies [infographic]


Engage and build trust. When building a community, you built trust and as a result the value of a brand is enhanced. Marketing & Communication building trust Community building customer relation engage consumers external communication Infographic internal communication Social Media social media strategy

What’s the ROI of Training Rides?

Waxing UnLyrical

Most busy entrepreneurs are prone to asking, “Are my community building efforts on Facebook driving sales?” They might also ask slightly less obvious questions like, “Have I met new suppliers who reduce my costs, via this Facebook community I am building?”. Sometimes, though, an online community helps a business in a way that cannot be accurately measured by dollars, staff time, savings, etc. Guest post by Jackson Wightman. ROI (a.k.a.

Cartoon of the day – Birds

Jeff Esposito

Community Building airplane Birds Bound and Gagged

Cartoon of the day

Jeff Esposito

Community Building I want more money non sequitur office salary

The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

Brands hope to use influencers to build their own influence and market their products and services. Influencers get freebies and possibly a chance to build their own influence, by association. Here in Hawaii community, is not just a buzz word, it is a really big deal. It has made me more sensitive, I believe, to the pulse of the community as an ongoing aspect of what I do and how I experience the community.

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How to Build Community for Niche Site Success


But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. We considered a number of different ventures during our three years on the road, but that thing turned out to be right under our noses, and the Tripawds Blogs community was born. The network creates community. Building a community of support.

10 Social Posts to Save and Share

Direct Marketing Observations

2) It’s funny, but I was talking to someone the other day about the difference between communities and social media, and lo and behold I came across this article, Is social networking community building? Here are the 50 best websites of 2011 according to Time Magazine. I haven’t done a post like this in a while. But I bookmark and favorite posts just like you. Here are 10 of my most recent favorites.