Trending Sources

The PR Industry’s Performance-Enhancing Drugs

Spin Sucks

They stated examples where PR professionals create whisper or smear campaigns. It’s to change the perception of our industry. I wish there were a body that regulated our industry and forced us to uphold the ethics that PRSA outlines for its members.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !:

Eleven Reasons Domino’s Turnaround Campaign Worked

Spin Sucks

The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. Eleven Reasons Domino’s Turnaround Campaign Worked.

The Ethics of Whisper Campaigns

Spin Sucks

The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity,&# from the New York Times on May 13, 2011.

5 Ways Hybrid Marketing Agencies Will Transform the Industry

Spin Sucks

Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models. They build campaigns that consistently produce measurable outcomes , including inbound links, website traffic, leads, and sales.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

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Create Your Own Media Relations Program

Spin Sucks

At Arment Dietrich , we call it the very cleverly named “response campaign.&#. Your Own Response Campaign. The Response Campaign Plan. So here is what I want you to do: Choose one newspaper, magazine, or blog that makes a difference in your industry.

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Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

Pointing out that “LinkedIn lets marketers target ads to users by important B2B demographics such as job title or industry or even focusing on members of particular LinkedIn groups.

Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

The street where I live in Tripoli looks pretty much the same as it always did, but knowing that at least four men were shot dead outside one morning back in August 2011 as the city was liberated inevitably plays on your mind.

Seven Ways to Change the Perception of PR

Spin Sucks

Last year, after a run-in with a spammer, Michael Arrington , the TechCrunch CEO, wrote an article which painted a pretty scathing picture of the PR industry: “…we consider the PR industry, for the most part, the bane of our existence. Virtually every industry has a perception issue.

Top 10 Public Relations Blunders of 2011

Bill Hartzer

Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes.

Mix of Social Media Trends 2011

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. I see many indicators that that will change in 2011.

How to Humanize a Sketchy Industry

Convince & Convert

Like video stores before Blockbuster, and ice cream parlors before Dairy Queen, Expert Bail wants to add consistency and efficiency to an industry besot by Mom & Pop players that often run the gamut from unprofessional to downright unsavory. Social media is about people, not logos.

How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

You can get your audience involved in anything from campaign creation to charitable causes. Have customers submit their own online videos or commercials for your products as a part of a contest, directly involving them in creating your next ad campaign.

Innovation And Talent In The Marketing Industry

Twist Image

As a service-based industry, moves like this were considered radical because the core revenue of the agency came from the ability to sell each team member as billable time, or to grab a percentage of the revenue generated on the media side of things. There is still not shortage of talent in the Marketing industry and it continues to innovate (sometime through its own doing and in other instances through the success of newly introduced channels and platforms). marketing industry.

Search Engine Optimization Firms Like RankPay Still Hurting SEO Industry

Bill Hartzer

It is the companies like Rankpay (detailed below) that are sending emails like the one below that is truly hurting the search engine optimization industry as a whole. On Tue, Jan 18, 2011 at 10:21 AM, Chris B. Do you currently have an active SEO campaign.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. 100+ SMB Blogging Ideas to Kick Start … 2011?

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want.

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10 Things to Consider As You Move to Google+

Spin Sucks

If you’re charging for content, price it accordingly, but make sure it’s better than anything else in the industry. It will go a lot further than any PR, advertising, or marketing campaign. Something interesting is happening with Google+.

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Popular Blog Posts From 2011 – and Welcome 2012!


Tweet Saying goodbye to 2011 and embracing 2012 with open arms, it has been a year where social media has reached new heights as well as we have gained some and lost some. So, what’s better than Lady Gaga’s social media campaign for the release of her album ‘Edge of Glory’.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.” 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels.

Four Content Ideas for Driving Inbound Leads

Spin Sucks

As an aside, because I speak a lot and do various webinars within the industry, I get questions from those engagements that always go unanswered. But your content can be newsletters, email campaigns, white papers, podcasts, video series, and more.

Five Social Media Tips for the Hospitality Industry in 2011

Spin Sucks

Guest post by Didi Lutz , an award-winning public relations professional specializing in the travel and hospitality industry. I believe social media can help the hospitality industry through the Great Recession and give it a much needed communications makeover in the process.

Owned vs. Earned Media: Measuring the ROI

Spin Sucks

Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. Measuring the return-on-investment for paid, earned, and owned media is not an easy task.

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“You Have To Love People”: The Shashi Bellamkonda Interview


The title was crowd sourced through a grass roots campaign among Network Solutions employees when we first started Social Media at Network Solutions. It may be coming from my past experience in the hospitality industry – did you know my previous career incarnation as a chef?

Understanding Social Media ROI Cycle


Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry.

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9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication. In some ways, social media is growing up, but in other ways we’re just getting started.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Take a look at SteelMaster Buildings , a manufacturer of industrial steel buildings. Social Media is a Commitment, Not a Campaign. B2B Internet Marketing B2B Social Media Facebook Industrial MediaAre you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged.

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Blogger Relations: Know Your Audience

Spin Sucks

In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants. Many other companies have replicated the campaign, including Domino’s, Pizza Hut , Coke, Pepsi, and now Marie Callender’s.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

That award you just won for your last brilliant email marketing campaign? They are talking about their challenges and looking for answers on LinkedIn, in blog posts and comments, on Twitter, Facebook, and dozens of industry-specific social media forums.

The Winners From This Year’s SXSW Interactive Awards


Tweet SXWS Interactive 2011 is about to close down for this year. Amongst some of the other winners, the “ Old Spice &# campaign was once “again” the most remarkable in the category “Digital Campaign of the Year”. Digital Campaign of the Year.

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Where Does Social Belong?

Spin Sucks

We discussed that corporate communication has always faced a credibility crisis because the perception of the industry is that we’re spin doctors. originally appeared on Spin Sucks on June 14, 2011.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

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Public Relations vs. Marketing

Spin Sucks

The email’s author said: I agree with you that generating content – especially in the digital age – is a primary function of any PR department or campaign. But I also see some big changes coming in our industry.

Social CRM and Return on Marketing: Customer Life Cycle Value


Smart campaigns and branding are crucial for every business. First of all, few companies use ROMI as a parameter and fewer use it on all levels, ranging from every individual campaign to the corporate level. No marketing activity is an island.

Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. It’s about respect in the industry not size of audience. The other important area to me is child safety, which is a big part of our industry.

Five Reasons the Intern Shouldn’t Run Social Media

Spin Sucks

It’s not their fault, it takes time to understand the nuances of an industry and it shouldn’t be expected that an intern can just pick it up and run with it. When your intern passes the reigns of your social media campaign to the next intern, there’s a loss of continuity in tone.

Newsflash: PR is Not Easy, Cheap or Quick

Dave Fleet

As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. Tweet.