Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !:

The Marketing Industry

Twist Image

It's a fun business (meaning: the work is important, but if we all screw up the next ad campaign, nobody dies - thankfully), but it's not an easy business. How involved are you in your industry and the associations that serve it? They join their industry association, pay their dues, sit back and wonder what value the association will bring to them? It's too bad that not more people get involved (and get active) in their industry associations. industry association.

Trending Sources

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. How much does Social Media cost companies in 2011?

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Viral Campaigns: Do’s & Dont’s


While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. The novelty makes the viral marketing campaign interesting, differentiates it from the competitors’ and makes people come for more.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

Mix of Social Media Trends 2011

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. I see many indicators that that will change in 2011.

How to Humanize a Sketchy Industry

Convince & Convert

Like video stores before Blockbuster, and ice cream parlors before Dairy Queen, Expert Bail wants to add consistency and efficiency to an industry besot by Mom & Pop players that often run the gamut from unprofessional to downright unsavory. Social media is about people, not logos.

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

You can get your audience involved in anything from campaign creation to charitable causes. Have customers submit their own online videos or commercials for your products as a part of a contest, directly involving them in creating your next ad campaign.

Innovation And Talent In The Marketing Industry

Twist Image

As a service-based industry, moves like this were considered radical because the core revenue of the agency came from the ability to sell each team member as billable time, or to grab a percentage of the revenue generated on the media side of things. There is still not shortage of talent in the Marketing industry and it continues to innovate (sometime through its own doing and in other instances through the success of newly introduced channels and platforms). marketing industry.

Search Engine Optimization Firms Like RankPay Still Hurting SEO Industry

Bill Hartzer

It is the companies like Rankpay (detailed below) that are sending emails like the one below that is truly hurting the search engine optimization industry as a whole. On Tue, Jan 18, 2011 at 10:21 AM, Chris B. Do you currently have an active SEO campaign.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

Pointing out that “LinkedIn lets marketers target ads to users by important B2B demographics such as job title or industry or even focusing on members of particular LinkedIn groups.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. 100+ SMB Blogging Ideas to Kick Start … 2011?

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want.

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“You Have To Love People”: The Shashi Bellamkonda Interview


The title was crowd sourced through a grass roots campaign among Network Solutions employees when we first started Social Media at Network Solutions. It may be coming from my past experience in the hospitality industry – did you know my previous career incarnation as a chef?

9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication. In some ways, social media is growing up, but in other ways we’re just getting started.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Take a look at SteelMaster Buildings , a manufacturer of industrial steel buildings. Social Media is a Commitment, Not a Campaign. B2B Internet Marketing B2B Social Media Facebook Industrial MediaAre you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged.

Popular Blog Posts From 2011 – and Welcome 2012!


Tweet Saying goodbye to 2011 and embracing 2012 with open arms, it has been a year where social media has reached new heights as well as we have gained some and lost some. So, what’s better than Lady Gaga’s social media campaign for the release of her album ‘Edge of Glory’.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.” 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels.

Understanding Social Media ROI Cycle


Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry.

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Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. It’s about respect in the industry not size of audience. The other important area to me is child safety, which is a big part of our industry.

Newsflash: PR is Not Easy, Cheap or Quick

Dave Fleet

As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. Tweet.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. taracoomans Posted March 29, 2011 at 11:48 PM Dig in, Dania!

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The Business Lie About Free DIY

Waxing UnLyrical

Do you craft mindblowing ideas for a guerilla marketing campaign ( like these )? Clients in many fun sizes, industries, and locations reach her through the Web.

Open Research: A Framework for Social Analytics

This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

That award you just won for your last brilliant email marketing campaign? They are talking about their challenges and looking for answers on LinkedIn, in blog posts and comments, on Twitter, Facebook, and dozens of industry-specific social media forums.

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What's the R.O.I.? A Framework for Social Analytics

A Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted.&# - Albert Einstein Say hello to my little friends, R.O. September 3, 2011 What’s the R.O.I.?

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? It means we are not educating the entrants to our industry well.

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The Winners From This Year’s SXSW Interactive Awards


Tweet SXWS Interactive 2011 is about to close down for this year. Amongst some of the other winners, the “ Old Spice &# campaign was once “again” the most remarkable in the category “Digital Campaign of the Year”. Digital Campaign of the Year.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

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90 Tips to Make Your Blog Rock

Write about industry News – whats happening this week, this month 2. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. How could you adapt this model to your industry?

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How Obama Sets Online Marketing High

Ari Herzog

It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. When a candidate accepts public financing, and its $84 million dollars of free money, their campaign cannot spend more than $85 million.

Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

In my post on how to become a niche rockstar I said that in order to be at the top of your industry (in a lot of cases online) it’s important to know as much about it as possible. 22 Resources for Data-Mining Your Industry. One asked me to look into the surfing industry.

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

Home Buy Art Here Stormhoek Winer(y) Hughs Book Daily Cartoon Email About Contact/Connect Home Hugh MacLeod Cartoons drawn on the back of business cards August 19, 2011 (3 days ago) “Reclaim Blogging&# : Why I’m giving up Twitter and Facebook.

Interview with a social media influencer: Joost de Valk

Social Media Citizens

He is one of the hosts of the WordPress podcast , where he interviews luminaries of the industry and discusses ways for bloggers to improve their blogs. G: What are your favourite social media campaigns and what do you think was the secret behind their success?

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21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

B2B buyers after all don’t buy expensive industrial products and services by clicking a link ( eBay’s Business and Industrial category is a notable exception). Is this site part of a larger brand campaign or will it stand alone? Many factors influence the price of a website.

Making Data Relevant: The New Metrics for Social Marketing

However, businesses are facing an uncomfortable truth: There are no “best practices” for measuring a successful social media campaign. Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns.

CEO Today: Interview with the co-founder of – Brian J. Kent

Social Media Citizens

We started talking to folks in the hospitality industry really early on in the product development process to get their take on what we were doing. G: What are your favourite social media campaigns created by start-ups? Brian is the co-founder and product lead of

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Interview with Social Media Influencer: Tom H. C. Anderson

Social Media Citizens

I’ve seen some of the blogs in my industry get an unfair boost because of this. Sometimes even their survey traffic benefits their traffic and SEO (relevant for issue for me as I’m in the market research industry). G: What are your favourite social media campaigns?

Interview with Community Manager: Emma Gannon

Social Media Citizens

The fashion industry constantly changes depending on popular opinion, the season, what’s hot and what’s not. Having an inviting landing tab is also very important if you need to drive traffic to a particular tab where you might be hosting particular campaign material.

Revealing a New Ford in a New Way

Social Media Marketing

The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage.