Social Media Strategery
APRIL 3, 2014
Earlier this year, FleishmanHillard restructured to be more channel-agnostic, integrating paid, owned, and earned media. In 2011, they placed $250 million worth of ads in paid media. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.
Webbiquity SMM
JANUARY 2, 2013
Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (
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Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.
Webbiquity SMM
FEBRUARY 7, 2012
of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS.
Webbiquity SMM
JANUARY 19, 2011
Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., How to use search to shield your brand from negativity by iMedia Connection. Why Social Media Is Top Priority for Search Marketers by eMarketer.
Webbiquity SMM
JANUARY 17, 2011
How are consumers and b2b decision makers using social media in their buying processes? In this must-read post for anyone in B2B marketing, Courtney Wiley reports that “the B2B buying process is fundamentally changing.&# Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors.
Convince & Convert
FEBRUARY 23, 2012
Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. Jay : That’s Dead Sea Scrolls in our business.
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