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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Mobile 180
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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Social

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. This means our software is hosted on the cloud and used over an internet connection via a web browser or mobile app.

Price 70
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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

10 years ago seems so 10 years ago in the world of search, social and mobile. In the world of mobile, the evolution has been nothing short of dramatic. 10 years ago we were an evolving world of mobile adoption, the mobile handset was a utility for and an extension of the land lane. Take for example search.

Mobile 177
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Your 2011 Digital Marketing Reboot

Twist Image

The pervasiveness of mobile smartphones ( iPhone , Android , BlackBerry ), tablets ( iPad , Samsung , Dell ) and the entire app economy that surrounds it is quickly becoming a dominant business force. Is your content representative of where your business is at in 2011? Is your website mobile? Is your content up-to-date?

Hitwise 111
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The Nominees for Bees Awards 2011

Mindjumpers

On the website , it’s possible to buy a ticket to the show, but this will also be live streamed, so that you still have a chance of being a part of the Bees Awards, if not able to attend. Best Use of Mobile. At the show, some of the best examples of international social media marketing will be presented and awarded. Best Social CRM.

SMS 170
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. It’s a fact: People buy from people they know, like and trust. Trend #7 – Make a Mobile Version of Your Website!

Trends 279