yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279

Trends Marketing Mobile Wireless 279

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Techipedia: Tamar Weinberg

APRIL 12, 2011

The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. How to Build the Perfect Facebook Fan Page, 2011 Edition is a post written by Tamar Weinberg. ]. Much More Screen Real Estate! Like this post?

Real Estate 279

Real Estate Facebook How To Applications 279

Dave Fleet

FEBRUARY 7, 2011

Also: interactive marketing trends and how social media may break down gender stereotypes. Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. Forrester: Actual Interactive Marketer Predictions For 2011. Marketing will blend promotion and content. Interactive marketing predictions.

Trends 258

Trends Facebook Sports Blogosphere 258

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

There’s something to be said for social media’s role in market research and more direct connections between consumers and producers. And you don’t have to invade your market’s personal networking space to do it either. How to Spice up Your Social Media Strategy in 2011 is a post written by Tamar Weinberg. ].

Social Media 249

Social Media Strategy How To Foursquare 249

Mindjumpers

APRIL 28, 2011

At the show, some of the best examples of international social media marketing will be presented and awarded. The Bees Awards was created to grant recognition to the best Social Media communications and marketing practices. Best Marketing Within Social Games. Best Social Media Marketing Theory. Best Reputation Management.

SMS 170

SMS Social CRM Reputation Campaign 170

Twist Image

DECEMBER 27, 2011

I'm also a bit of a business book geek, so in the spirit of the Holidays Season, year-end lists and "top 10 of 2011" linkbait posts, the world seems primed for. The 5 Business Books That Shaped 2011: Steve Jobs by Walter Isaacson ( Simon & Schuster - October 2011). What are you business book picks for 2011?

Startup 105

Startup Case Study iPhone Project 105

Small Business Mavericks

FEBRUARY 24, 2011

» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive&# niche. I will say that I’ve done just fine targeting small businesses in the Internet marketing arena without buying links myself.

Buy 79

Buy Real Estate Case Study Press Release 79

Small Business Mavericks

APRIL 23, 2011

» Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? While it’s technically true that groceries are something that everyone has to buy, it’s also true that they have plenty of choices in where to get their groceries. And that’s why marketing is important.

Marketing 173

Marketing Case Study Press Release Small Business 173

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.

Social Media 145

Social Media Statistics Marketing Reddit 145

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Strategy 226

Strategy Content Marketing BuzzStream 226

Techipedia: Tamar Weinberg

JANUARY 31, 2011

In 2011, my highly anticipated Internet Marketing Best Posts is being moved to subscription only. In 2011, the best content will be sent to those who sign up to my newsletter. In 2011, the best content will be sent to those who sign up to my newsletter. One of you even thinks it’s worth $1,000,000. Like this post?

Marketing 173

Marketing Sample Samples Newsletter 173

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Direct Marketing Observations

JANUARY 3, 2011

Google buying YouTube awhile back might have seemed curious to some but now it looks like a brilliant move. I don’t think anyone anticipated YouTube being known primarily as a search engine, let alone the #2 search engine behind Google, but clearly the masses have spoken. At thend of the day we still do ALOT of searches on everything.

Trends 221

Trends YouTube Engineering Video 221

Likeable

OCTOBER 14, 2020

Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. At the time of this writing, brand marketers are continually crediting each other in part on the basis of how well they’ve responded. By July, it had become another source of division.

Brands 127

Brands Marketing Message Boards Advertising 127

Small Business Mavericks

MARCH 30, 2011

What You Can Learn From Web TV » 5 Current Internet Marketing Trends With Staying Power Trends come and go, but not all trends end up going. Mobile Search – Seriously, mobile phones have hit the market big time. Blog Marketing – Blog marketing came on strong, then it dipped. I mean, it slowed down.

Trends 156

Trends Case Study Press Release Marketing 156

Ignite Social Media

JANUARY 6, 2020

Hashtags don’t exist for the first few months (they don’t make their debut on Instagram until 2011). Pinterest (launched to the public in 2011) Snapchat (launched in 2011) Google+ (launched in 2011, ended in 2019) Vine (launched in 2013, ended in 2017) Bonus: MySpace (largely abandoned by 2010. Honorable Mentions.

MySpace 134

MySpace Instagram Social Networking YouTube 134

Bare Feet Studios

AUGUST 2, 2012

As an initiative for the Social Media Club Hawaii Chapter in 2011 , I set up a survey of social media practitioners, looking at compensation and services. We targeted our Social Media Club colleagues – who as a group – are at the top of the food chain of social marketers and consultants.

Survey 87

Survey Buy Social Media Consultant 87

Hootsuite

MARCH 11, 2020

Snapchat launched in 2011. However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV.

Marketing 145

Marketing URL Features Platform 145

Kikolani

NOVEMBER 7, 2011

I also heard from someone (I’m sorry I don’t remember who you are, but you are awesome), I was told that Mari Smith mentioned me in her latest book, The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web. When people buy from you, they are going to be more connected to you.

Hotels 153

Hotels iPad eBook Screencast 153

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Take a look at their 2011 video showing how Facebook integrates with the Spotify player.

Airlines 210

Airlines Marketing Statistics comScore 210

Writtent Blog

MAY 7, 2021

In todays rental market, tenants want to be provided with the same amenities and services as provided in a boutique hotel or bed and breakfast. Team owners and new NFL Commissioner Roger Goodell demanded a cutback in salaries and benefits under the cap system, promising to lockout the players if no new agreement was reached by March 1, 2011.[13]

Buy 40

Buy Committee Pharmaceuticals Yahoo 40

Waxing UnLyrical

JUNE 27, 2012

It took me just 24 hours to gather advice from my friends and family and decide which car to buy (unlike how my dad used to endlessly agonize over the same decision). And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.”

Social Media 227

Social Media Campaign Flickr Buy 227

Bill Hartzer

JULY 15, 2010

As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. Through The Ludacris Foundation, he has donated $1.5 Suze Orman.

Buy 112

Buy Influencer Web 2.0 Survey 112

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Dave Fleet

DECEMBER 20, 2010

Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. Because this is one of the busiest times of year for many brands. So: Spread it around. Own your hub.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Webbiquity SMM

JANUARY 31, 2019

Take Dacia , which after looking at previous data, decided to start using targeted boosted posts based on where users were in the buying cycle. Part of any good social media strategy is emphasizing your strengths relative to others in the market. Are you adopting influencer marketing best practices ?

Social Media 184

Social Media Analysis Sentiment Comparison 184

Twist Image

DECEMBER 15, 2011

The Art of Marketing is coming to Toronto on March 5th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Toronto on March 5th, 2012. You can buy a ticket or you can win a ticket. If you don't want to risk, buy your tickets now (with this special promo code).

Marketing 81

Marketing Loyalty Conference Price 81

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. In 2011, they placed $250 million worth of ads in paid media. In 2012, that number increased to more than $1.2

Syndication 103

Syndication Marketing Advertising SEO 103

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

ROI 132

ROI Social Media Airlines Proposal 132

Idaconcpts

OCTOBER 12, 2011

Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. According to a Rice University study, businesses reported that as of May 2011 just 20.4% million in venture backing, did its seventh acquisition in August 2011, and told AllThingsD that it plans to buy six more competitors by year-end.

Industry 133

Industry Trends Press Release Cost 133

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Lurkers turn the tables a bit on marketers.

Lurker 203

Lurker Klout Policies Consultant 203

Buffer Social

OCTOBER 31, 2022

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. This doesn’t mean that businesses can’t use these platforms to market their products – they just have to be strategic in how they do so. What are vertical networks?

Social Networking 83

Social Networking Film GPS Communities 83

Small Business Mavericks

APRIL 28, 2011

So I suppose they had the money to buy the struggling social bookmarking website. Users of Delicious have until July 2011 to accept AVOSs terms of service and to transfer their bookmarks. Unloads Delicious&# Affordable Website says: April 28, 2011 at 2:38 pm Small Business Tips >> Yahoo! How about YouTube? sold Delicious.

Delicious 156

Delicious Yahoo Social Bookmarking Case Study 156

Small Business Mavericks

FEBRUARY 23, 2011

Is Link Buying Necessary? » It’s All About The Reputation Online marketing is no longer an option. The only question to ask, really, is what kind of online marketing are you going to do? Online marketing is reputation management. But it all really boils down to one thing. Are you doing that?

Reputation 156

Reputation Case Study Press Release Small Business 156

Idaconcpts

FEBRUARY 29, 2012

In October 2011, Sam Beckbessinger (Memeburn) wrote that QR codes are ‘a crock’. At the time, she was going out on a limb because digital marketers were seriously punting QR codes as the way of the future. People are just starting to get really comfortable with social media as a marketing medium, so this is where marketers should stay.

comScore 135

comScore Directory Study Survey 135

Twist Image

NOVEMBER 21, 2012

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? So, what's left?

Marketing 105

Marketing Press Release Analytics Advertising 105