SocialFish

MARCH 1, 2011

Facebook Page Redesign: Why Should Brand Marketers Care? The Power of Facebook plugins, and other social sharing tools (Debra Askanase). Everything You Need To Know About Facebook’s Epic Upgrade To Pages (John Haydon). The Art of Social. Creating Community on a Facebook Page (Debra Askanase).

Case Study 170

Case Study Press Release Eventful Analysis 170

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Brands can use social media to raise the value of lower-volume, high-potential consumers.

Study 377

Study Social Media Wikipedia ROI 377

Direct Marketing Observations

FEBRUARY 25, 2011

We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? Recently, Social commerce platform ChompOn , threw down the gauntlet by publishing some data on how much a Facebook share and tweet is worth.

Facebook 178

Facebook Social Networking Widget Advertising 178

Twist Image

JANUARY 6, 2011

We also can't ignore the powering growth of Facebook. Over the holiday break, Facebook was named the most visited site in 2010. If brands were feeling a tad intimidated about leveraging all of these channels before, I hazard to guess at how overwhelmed they're feeling right now (but the word "dizzy" does come to mind).

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Social Media 103

Social Media Film Exercises Social Networking 103

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

If you really want your customers or other target audience to get (and stay) involved with your business through social media, get real. Most people don’t just want to talk to a brand image. Talking to and listening to your customers through social media is a great step. Take your social media efforts offline.

Social Media 249

Social Media Strategy How To Foursquare 249

Social Media Marketing

JULY 13, 2011

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. A company can no longer rely only on SEO to provide proper online brand management if they wish to survive in the online world. Guest post by Matt Polsky.

Brands 166

Brands SEO Social Networking Flickr 166

Bill Hartzer

JULY 28, 2011

Facebook , the social network, has filed a lawsuit in the Northern District of California, claiming trademark infringement. The case, “Facebook, Inc. Facebook lists the cause as 15:1125 Trademark Infringement (Lanham Act). The lawsuit was officially filed on July 22, 2011. Cyber2Media, Inc. Tim Meyers.

Domain Name 141

Domain Name Facebook Brands Reputation 141

Jon Loomer

MARCH 24, 2016

The death of Facebook organic reach. And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. The death of brands on Instagram?

Brands 113

Brands Instagram Engagement Activities 113

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

Radian6 237

Radian6 Sentiment Sports Eventful 237

The Realtime Report

MARCH 19, 2014

Much of this growth is driven by increased mobile ad spending from Facebook and Google. billion allocated to mobile ad spending; Facebook and Google were responsible for 75% of that number, and together they accounted for more than two-thirds of mobile spending last year. Is your brand spending on mobile advertising?

Mobile 167

Mobile Statistics Advertising Project 167

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279

Trends Marketing Mobile Wireless 279

Mindjumpers

MARCH 5, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Japan’s social status quo. Behavioural insights.

Social Media 200

Social Media Mobile MySpace Trends 200

Laurel Papworth

APRIL 28, 2011

Another set of social media classes for Sydney, Melbourne and Brisbane at the end of June. Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. These are small classes, in front of the computer for those who want to set up their own social media sites and tools.

Course 58

Course Social Media Class Social Networking 58

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 157

Facebook Study Apple Consultant 157

Firebelly

APRIL 18, 2011

In this post, we’ll aim to tackle some more advanced social search functionality so that you can make the most out of Facebook, Twitter and LinkedIn. By Marla Tabaka With over 100 million members, LinkedIn is the top business social networking site. How to Build the Perfect Facebook Fan Page, 2011 Edition.

Social Media 184

Social Media Foursquare ROI LinkedIn 184

Unmetric

OCTOBER 25, 2019

Unmetric’s customers have the option to access a world-class social media management platform, while Falcon’s customers will have the option to add crucial benchmarking and competitive intelligence to their existing package. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Mindjumpers

NOVEMBER 2, 2012

How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms.

Social Media 266

Social Media Groups Groups Google 266

Sherrilynne Starkie

AUGUST 20, 2012

Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. Originally published January 12, 2011).

Groups 337

Groups Groups Sports Notification 337

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Mindjumpers

MAY 8, 2012

Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status. This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement.

Social Media 248

Social Media CSR Campaign Collaboration 248

Kikolani

NOVEMBER 24, 2011

The 10 Brand Questions Every SMB Must Answer – 10 questions intended to help you take a more strategic look at your brand to identify what’s working and where you may want to improve. Social Media / Social Networking. Here’s what you can do to LEVEL-UP your presence on Facebook today!

Mashup 146

Mashup Resources Press Release Adsense 146

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Convince & Convert

DECEMBER 29, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Outstanding research from Tom Webster that debunks some common myths about social media. Social media is growing up fast. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Webbiquity SMM

MARCH 12, 2012

What brand marketers can learn from PR by iMedia Connection. 8 ways to get people to discuss your new product in social media by WebInkNow. Rebecca Lieb, author of one of the best SEO books ever , observes that “Press releases don’t work (the way they used to) any more.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Ari Herzog

JUNE 9, 2011

You are never asked to like the company on Facebook or follow them on Twitter. The social networking icons are not flashed on the screen. Is this a game changer in how brands market themselves with technology? Are Facebook and Twitter less important in 2011 as they were in 2009? community.

News 107

News GPS Twitter Facebook 107

The Realtime Report

DECEMBER 27, 2012

Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011. However, eMarketer cautions that these numbers “should be taken with a grain of salt” since many brands and companies may be shifting resources into mobile for the first time. education went up 421%. sports grew 417%.

Mobile 170

Mobile Automotive Sports Travel 170

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. During this time, LinkedIn was the first to go public and Facebook soon followed.

Social Media 84

Social Media Trends Community building Hosting 84

Mindjumpers

JUNE 24, 2011

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. It takes time and effort both maintaining a Facebook page, a Twitter profile and then also a blog, and is it all worth it? Improve your image.

Company 206

Company Hubspot eBook Diagrams 206

Likeable

APRIL 5, 2021

It was the summer of 2007, and Facebook had recently opened up beyond college students, to welcome everyone to its platform. An intern suggested I try Facebook—and after 12 hours of exploring, I was hooked. . We quickly refocused on social media as word of mouth. We quickly refocused on social media as word of mouth. (It

Social Media 68

Social Media Hosting Eventful Class 68

Direct Marketing Observations

JANUARY 21, 2011

However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. Why in 2011 have some waited this long to do anything with social media? Funny thing though, it really doesn’t matter what your background is in 2011.

Social Media 166

Social Media Social Networking Class Case Study 166

Kikolani

DECEMBER 13, 2011

One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. So the solution was creating a new Facebook page. The first page that jumped out was my friend Harleena Singh.

Tips 167

Tips Facebook Badge Module 167

Twist Image

SEPTEMBER 2, 2011

What's a brand to do? For the majority of brands, the most logical and strategic play is to follow back each and every individual who has taken the time to follow, friend, like, or plus you. The mindset in this instance is to think of your brand as a media entity. People are not brands. online social network.

Tweetdeck 108

Tweetdeck Brands Social Graph HootSuite 108

The Realtime Report

SEPTEMBER 12, 2012

Check-ins are shared with friends on Foursquare and can also be shared on Facebook, providing free advertising for vendors whenever consumers choose to use the service. That will appear on Facebook and Foursquare. ” The gumball is effectively purchased through “social media currency.” Why the gumball machine?

Foursquare 168

Foursquare Vimeo Social Networking Social Media 168

Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Of those, 18% turned into loyal customers and bought more.

Social Media 188

Social Media Klout Policies Forums 188