Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Mindjumpers

SEPTEMBER 23, 2011

Tweet Yesterday, much talked about Facebook Developer’s Conference F8 took place in San Fransisco. It was a much talked about event and it seemed Facebook had something big to announce which would forever change the face internet and I feel as usual the social giant was quite impressive! What does it mean for brands?

Facebook 169

Facebook Patterns Film Social Graph 169

Twist Image

SEPTEMBER 2, 2011

What's a brand to do? For the majority of brands, the most logical and strategic play is to follow back each and every individual who has taken the time to follow, friend, like, or plus you. The mindset in this instance is to think of your brand as a media entity. People are not brands. online social network.

Tweetdeck 108

Tweetdeck Brands Social Graph HootSuite 108

Mindjumpers

OCTOBER 19, 2011

Tweet Last month Facebook announced the new Facebook Timeline at f8. But whereas the Timeline is more relevant for user profiles, what is more interesting for businesses is Facebook’s expansion of the open graph and the possibilities in the new social apps. Social apps explained.

Apple 199

Apple iPad Feed Feedly 199

Proactive Report

OCTOBER 30, 2011

Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Social Media Governance 2011 ) In the US 55 percent use search alerts , but only 16 percent are using a social media monitoring tool. No big surprise there!).

Social Media 95

Social Media Retail Airlines Social Graph 95

Convince & Convert

JUNE 15, 2012

According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. Over the past 18 months there has been increased speculation that the concept of “author rank” will play a more important role in determining the value of content (including links) that gets shared, especially on social media platforms.

Google 125

Google Content Construction Social Graph 125

Direct Marketing Observations

DECEMBER 3, 2010

14) This article in July from Wired really touched on a lot of truths in social media that we all know about and in some cases actually do, but don’t admit. Gaming the System: How Marketers Rig the Social Media Machine. 26) This is another I want to try and use more in 2011 Tinypay.me. The Old Spice Voicemail Generator.

Sites 235

Sites Social Media Tools Storify 235