The Top 3 ‘Big Ones’ in Social Media 2011


Tweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. My top 3 follows here (and is listed in no particular order): Facebook f8.

B2B Blogging Trends for 2011

Webbiquity SMM

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. Share this on Facebook.

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Facebook Private Messaging for Brands


Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. What does it mean for brands?

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York.

12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. 5) Corporations were ready to be transparent in 2011. 8) That FB would get to 1billion users in 2011. This is going to happen but I am starting to see little tiny micro-cracks in the Facebook brand.

Link Love Monthly: Best of March 2011


MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. The Pros And Cons Of Facebook Comments (TechCrunch). 10 Applications For Your Facebook Event Page (Event Manager Blog). bitly’s Got a Brand New Mobile Site! How To Be More Googley (Brand Flakes for Breakfast).

You Can Now Tag a Brand or Page in Facebook


Tweet Facebook has added a new, absolutely cool feature last night, which allow users to tag pages and brands in their Facebook photos as well as in updates. However, the new feature gives an additional “wow&# factor to the brands plus free advertising.

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The top brands on Facebook | Sherrilynne Starkie

Sherrilynne Starkie

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Top 10 Public Relations Blunders of 2011

Bill Hartzer

So, here is this year’s list, the top ten public relations blunders of 2011. Facebook Complains About Lack of Transparency, Anonymously. I always look forward to the end of the year.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

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How Stockholm Transport Improved Its Brand Image Through Facebook


Challenge: Soften their brand image. Campaign: Unique campaign was run by a Swedish bus company which asked users to add their Facebook profile picture to the side of a bus, virtually on Facebook. Want to Raise Your Click Rate on Facebook Ads?

What F8 Developer’s Conference 2011 Holds for Brands and Users


F8 is Facebook Developer’s Conference where changes and new solutions for the platform are in focus. From “Open Graph” last year, to “Socialize the Internet” this year, Facebook has sure come a long way! The following is from Facebook´s update about the News Feed. Tweet.

What Does the New Facebook Mean for Brands?


This post by my friend Tonia Ries of the Realtime Report was so comprehensive that instead of doing my own version of a summary of Facebook-related analysis, I asked her if I could repost it here for you. So what does it all mean for brands? So what about brand pages?

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5 Recent Facebook Changes To Notice


Tweet The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. In the following, we have collected five recent updates that is relevant when handling a presence of Facebook. Facebook Questions.

Coke is world's No. 1 Facebook brand | Sherrilynne Starkie

Sherrilynne Starkie

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3 Ways Brands Can ‘Reciprocate the Like’ on Facebook


Brands have become quite good at asking customers to Like them on Facebook. Once they get the Like, however, many brands fail their fans. In fact, 95% of Facebook wall posts are not answered by brands !

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“K” is King in Brand and Company Naming

Waxing UnLyrical

The Letter “K” in branding. The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Why is the letter “K” so strong in branding?

15 Posts on How Facebook Changes May Affect Brands


Facebook rolled out a lot of changes last week. Our designer, Jake Hamilton, shared his opinion in his blog post Facebook Timeline: First Impressions. Facebook Changes Again: Everything You Need To Know. What Should Facebook Page Administrators Do After F8?

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Reflections on Brand Advocates & Social Influence


Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. Brand advocates = trusted people. Brand advocates = Facebook-ers, bloggers etc. Find your brand loyalists.

How To Use Facebook For Marketing


Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence.

Tag Brands in Your Facebook Photos

The Social Media Incubator

Taking a photo to post on Facebook? Facebook recently announced the capability for users to tag brands in photos that are posted onto the site. “For now, only Pages within the Brands & Products or People categories brands, can be tagged in photos. We’re looking to expand this functionality to more Page categories over time,&# posted Facebook. So what do you think about this new feature from Facebook?

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Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals


The 10 Brand Questions Every SMB Must Answer – 10 questions intended to help you take a more strategic look at your brand to identify what’s working and where you may want to improve. Here’s what you can do to LEVEL-UP your presence on Facebook today!

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Google Doodle: Effective Brand Marketing


The competition is worldwide and the prizes include a scholarship, a grant for the winning school as well as the honour of having your doodle shown on the Google homepage on 20 May, 2011. How Disney Reached 100 Million Page Likes on Facebook. Facebook Marketing Drive Sales.

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Brands are still not taking Twitter Seriously

Direct Marketing Observations

Specifically the Twitter and Facebook icons. It’s 2011 and brands are going all in when it comes to social. Meanwhile they have over 200,000 fans on Facebook. Hey Brands, don’t hoard social, own it. Control the social aspects of your brand.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. How much does Social Media cost companies in 2011?

Explore My Brand New Facebook Timeline

Ari Herzog

Less than 12 hours ago, Facebook management spoke at an annual conference about the planned release of a new feature to your profile called Timeline. Be warned, though: Only other Facebook application developers will be able to see your profile (for now). Media Facebook

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Enterprise Social Media and Personal Branding

Webbiquity SMM

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

How To Post Effectively on Facebook


Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. Keep in mind that the less people want to be at work, the more they are on Facebook.

Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA


Anyway, I arrived in plenty of time to check in, freshen up, and get head out to the Social Media Examiner dinner where I got to dine with some awesome social media enthusiasts as shown below in the photo from Social Media Examiner’s Facebook page.

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Monetizing Facebook

Direct Marketing Observations

We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? In 2011, its global presence is something multinational advertisers can’t ignore.”. Facebook

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Facebook fan pages are much the same thing. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Is Sentiment Making Brands Stupid?

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Facebook Launches New Ad Format: Sponsored Story


Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. Also, for Facebook it is an effective way to monetize the platform. Facebook Goes Live with New Video Channel.

May 2011: Social Media Course

Laurel Papworth

We setup a social media dashboard for monitoring your keywords, brand, products and services, competitors, vendors, clients, employees in Social Media. We pull dynamic feeds of conversations on Facebook, Twitter, blogs and others social media sites all into one web page for easier monitoring.

Facebook Real-Time Ad Targeting


Tweet Earlier this month, Facebook started testing real-time ad targeting on their platform. According to Adage, Facebook is currently testing real-time ads on only 1% of Facebook users worldwide. Facebook, Sharing, Social And Me.

Mad Men Launches Create Your Own Ad Application on Facebook


Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog

Confused About Facebook Changes? (Free Webinar)

Almost Savvy

While it may seem that David Bowie is referring to Facebook when he sings, “Ch, ch, ch, ch, changes.” If you’re a Facebook user, you’ve probably noticed a lot of changes, especially on the homepage where you see updates from your Facebook friends.

Cindy Leines of C.E.L. and SMI Nominated for 2011 Entrepreneur of the Year

The Social Media Incubator

Cindy is one of three finalists for Entrepreneur of the Year for the 2011 “Journeys of Curiosity” Small Business Awards Luncheon. In the Media public relations social media news branding C.E.L. CEL PR Cindy Leines Entrepreneur luncheon Entrepreneur of the year Facebook CEL marketing tools media realtions social media Social media as business tool social media becoming mainstream social media sites TwinWest TwinWest Chamber

The 9 Deadly Sins of Facebook Pages and Their Administrators

Justin Levy

When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right.&# Many companies jump in and set up a Facebook Page but aren’t really sure where to go from there.

Popular Blog Posts From 2011 – and Welcome 2012!


Tweet Saying goodbye to 2011 and embracing 2012 with open arms, it has been a year where social media has reached new heights as well as we have gained some and lost some. Google+ vs Facebook: A Turf War? Social Media recap social media 2011

How To Easily Hack Your Facebook Profile Photo

Almost Savvy

I had resisted the call to “upgrade&# my profile on Facebook for several weeks. For the last few days, there has been a message at the top of my Facebook homepage, “Get with the program. Let me know how you decide to use those photos at the top of your Facebook profile page.