How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. The Photostrip: A Great New Opportunity for Visual Branding!

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !:

Trending Sources

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York.

How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

In the past, maintaining consistent branding was a much less complex exercise than it is today. Companies were more or less in control of when and how they targeted consumers and tasks involving branding tended to be mostly contained in-house. What exactly is consistent branding?

Brands 144

Social Media And Branding [Infographic]

Mindjumpers

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong.

Brands 104

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. ” Nearly a quarter prefer video content to text.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I increase the probability that my fans will see my content updates?

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. I think brands need to focus on the broader content being used about a brand.

Deconstructing Your Social Business Plan For 2011

darmano.typepad.com

What type of content is generated? How should any digital embassy represent the brand? What type of content is generated? How should any digital embassy represent the brand?

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to.

B2B 93

Understanding Viral Content Marketing [Infographic]

Mindjumpers

This infographic brings out some interesting points about viral content like how is it beneficial to brands, if their content goes viral. Also, we will look at why and what kind of content goes viral. Why should you opt for viral content marketing?

Content & Conversations: The MBJ Rule

Firebelly

It’s easy to make content (for 2-5% of most audiences). This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. Don’t create content or take part in conversations if you can’t… 1.

Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals

Kikolani

How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more.

Facebook Private Messaging for Brands

Mindjumpers

What does it mean for brands? I believe that brands can expect to receive a lot of feedback, especially where customers need assistance on a regular basis. It can also entail longer time and more resources by brands on Facebook.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA

Kikolani

We all went to the Finding a Better Fit session where Stephanie and Leah were on the panel along with Andrea Metcalf , Kelly Olexa , and Carla Birnberg where they discussed turning their healthy lifestyle experiences into blogs and strong personal brands.

Supercharge your content

SocialFish

I wanted to point out two tools I’ve been experimenting with a lot for what I call “supercharging your content&#. Nobody reading your content cares whether they are reading it on your.org website, or somewhere else.

Why do People Engage With Brands Socially (Infographic)

Mindjumpers

But it is also a good idea to think what attracts people to your brand on these social media channels. Recent research shows that effective engagement online can help spread brand awareness and also improve brand perception and increase sales.

Mix of Social Media Trends 2011

johnbell.typepad.com

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year.   Is Social Media Killing the Brand Web Site?

The New Wave of Online Brand Management

Social Media Marketing

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. A company can no longer rely only on SEO to provide proper online brand management if they wish to survive in the online world.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. 6 Ways To Monitor Your Brand On Twitter by OPEN Forum.

Tools 126

Social Media Strategies: The Changing role of Content Strategist

Social Media Citizens

Today I will discuss the content strategy and the changing role of content strategist. Content Strategy. It’s also very important to understand that company can add value not only by creating the new content but also by curating the existing one.

The Content Marketing Explosion [infographic]

Mindjumpers

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google.

Snapchat as a platform for branded content?

Mindjumpers

Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. The creative possibilities of Snapchat enables a brand to communicate personal visual messages to its consumers (no need to mention the importance of visual storytelling , right?)

Using Content, Conversation, Value And Trust To Build Community

Firebelly

In these days, we’re used to brand communities both online and offline. Some are developed by the brands and some are self-determined. Either way, there are a variety of qualities that these online brand communities share.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas. A widget is a good way to extend a brand into a customer’s everyday life.

B2B 59

5 Things Google+ Pages for Brands Are Missing

Firebelly

Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! Only one admin per Google+ Page, along with the inability to transfer admins, makes it impossible for internal teams and outside resources to manage or post content to your page. No analytics make is nearly impossible for brands to measure success (however they choose to define it) on their pages. Have you set up a Google+ Page for your brand yet?

Why Twylah Is My Favorite Influential Tool

Unspoken

It gives your followers or customers an instant insight into the content you tweet about the most. Twylah then selects which tweets will be published on your branded pages based on the frequency and recency of your tweets.

Tools 153

5 Reasons Why Conversations Matter to Your Brand

Firebelly

One of the most interesting points, and one that I agree with completely, is that brands (and Altimeter’s research was based on some really big, sophisticated brands) are not good with being “social&#.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. However, the past decade hasn’t fostered thoughtful interaction between that content and its consumers. A more social and real-time community will self-perpetuate content.

Facebook’s New Timeline Could be a Boon for Brand Marketing

Pamorama

Facebook rolled out Timeline this week, and brands are eager to take advantage of the new feature. The social network isn’t letting brands create their own Timeline pages yet and hasn’t given guidance about when that feature will be available. “We

Why Customised Content is (still) growing

Mindjumpers

Consequently customised content has become key in today’s marketing. Customised Content is Targeted Your Audience. They want relevant custom content. If your brand is just like the rest, consumers are not likely to take any notice at all.

Why Foursquare’s Content Opportunities Are Awesome

Firebelly

No question that Foursquare’s continued usage growth makes it the most talked about location-based services for brands.

Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

For your social initiatives, a brand new Twitter account may aim to seek 50 qualified followers by the end of November versus 50,000 followers with no end in sight. It’s 2011. It comes across as self-serving, even if you’re sharing valuable content.

Once Upon a Time With Klout….The Final Chapters

Unspoken

“Once upon there was a brand. This brand came to us like the Pied Piper sprinkling us with scores that told us and the world that we had influence. This brand built us up and made us feel good. Just as the children followed the Pied Piper, we followed the brand.

Klout 146

Content Sharing Pattern on Social Media [Study]

Mindjumpers

Tweet Not all shared content gets clicked, so how do brands ensure that the content they share travels across the web and generates readership for them? Half-life of content. Link lifespan mostly depends on content quality.

Once upon a time, I Believed in the Fairytale of Klout

Unspoken

Klout has made some dramatic changes in the past few weeks, which has led the Social Media ecosystem to ask many questions about Klout’s brand credibility and business agenda. On August 10th 2011 Klout announced on their blog that they now measure influence across 10 networks.

Klout 148

8 Observations from Internet Week New York 2011

Mindjumpers

Last week, I visited the Internet Week 2011 in New York. Yahoo was one of the main sponsors for Internet Week and the Provoke Summit, and it seems as if they are striving to dust of the brand as being one of the old dot com giants – they’re fresh, they’r e on the move… or not? Tweet.

UGC 38

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

There’s no need to wait for brand pages to do business communication on Google+ by Holtz Communication + Technology. ” Google+ Brand Pages. 13 Cool Examples of Google+ Brand Pages by DreamGrow Social Media. ” Test Driving Google+ Brand Pages by iMedia Connection.

Google 139

9 Glorious Truths About Creating Great Content

Twist Image

Content has become a core ingredient in the Marketer's recipe for success. The challenge is that creating great content is like creating art: it's not a perfect science and it requires both time and commitment before you start getting good at it (and great results). There are some core lessons that can be learnt from brands who create great content (and some of them ain't pretty). 9 Glorious Truths About Creating Great Content: You are not a machine. brand.