How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. The Perfect Fan Page integrates all these elements to create a focused and compelling presentation of the brand. Most of the Page is yours to brand as you like.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. What is it?
Social Media And Branding [Infographic]
DECEMBER 19, 2011
Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. Infographic Social Media brands on social media consumer behaviour content management influencers for brands social media personalities user behaviour
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. Branding.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
You know the statistics : Facebook is the most popular method for sharing online content. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I increase the probability that my fans will see my content updates? A Big Brand’s Social Strategy Really Means ‘Facebook’ by MediaPost Online Media Daily.
How Consistent Branding is Being Challenged in the Digital Age
Techipedia: Tamar Weinberg
NOVEMBER 9, 2011
In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels. What exactly is consistent branding? Marketing
Content Strategist vs. Content Analyst
NOVEMBER 29, 2011
It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? We need to take the same approach in digesting content. Digesting content shouldn’t be about the next best thing or being first in the conversation limelight on Twitter.
Five Ways to Humanize Your Brand In Social Media
AUGUST 4, 2011
In order to maintain relevance in the social world, brands have to interact with their community in a way that is organic and unquestioningly human. This is not easy for everyone, and many brands still don’t get it. So what does it mean exactly to humanize your brand, and how can you do it a real and natural way? Five Ways to Humanize Your Brand. Understand the brand.
Understanding Viral Content Marketing [Infographic]
DECEMBER 7, 2011
This infographic brings out some interesting points about viral content like how is it beneficial to brands, if their content goes viral. Also, we will look at why and what kind of content goes viral. Why should you opt for viral content marketing? It is further explained that it is easier to gather more value with viral content because the cost remains the same.
Facebook Private Messaging for Brands
DECEMBER 21, 2011
What does it mean for brands? I believe that brands can expect to receive a lot of feedback, especially where customers need assistance on a regular basis. It can also entail longer time and more resources by brands on Facebook. For instance, fans might now indulge in private messaging leading to relatively less comments and interactions on the brand’s page.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. What is it?
Why do People Engage With Brands Socially (Infographic)
JULY 5, 2011
But it is also a good idea to think what attracts people to your brand on these social media channels. Recent research shows that effective engagement online can help spread brand awareness and also improve brand perception and increase sales. To really get people to socially engage with your brand or product, you need to produce content that are appealing to them.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. According to Tom Grant , Ph.D,
Pinterest: Great Opportunity for Lifestyle Publishers and Brands
NOVEMBER 21, 2011
The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. Related posts: Does Google Want Brands in Your Social Circle?
Snapchat as a platform for branded content?
OCTOBER 22, 2014
Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. The creative possibilities of Snapchat enables a brand to communicate personal visual messages to its consumers (no need to mention the importance of visual storytelling , right?) Best practice for brand communication on Snapchat. Snapchat as a marketing tool? . on a one-to-one basis.
The Content Marketing Explosion [infographic]
FEBRUARY 9, 2012
Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. This can by done though content on blogs, in social media, newsletters etc. .
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. The Right Way to Build Brand(s) via Twitter by iMedia Connection. 6 Ways To Monitor Your Brand On Twitter by OPEN Forum. More than 80% of U.S.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. You expand it.” Adam L. 27 Op.
Is Sentiment Making Brands Stupid?
Buzz Marketing for Technology
AUGUST 3, 2011
So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment.
How to create future brands
Blue Focus Marketing
SEPTEMBER 26, 2011
Brands are on a Transformational Journey. Imagine for a moment that brands are on a magical conveyor belt; propelled by the fusion of technology and humanization, moving toward a place called brand relevancy. The brand’s momentum could slow, increase or stop depending on each brand’s ability to remain relevant to customers. A strong brand must be relevant.
Deconstructing Your Social Business Plan For 2011
JANUARY 4, 2011
Contact me View blog authority Categories A Manifesto A Visual Archive Blogging Books Brand Engagement Business Co-Creation Consumer Generated Media Creativity Customer Experience Design/Interaction Design Events Experience Map Guest Authors Innovation Interactive Marketing Interviews L+E Links Life Social Business Social Business Design Technology Thinking Visually Usability Web 2.0 Sales?
Content & Conversations: The MBJ Rule
SEPTEMBER 30, 2011
It’s easy to make content (for 2-5% of most audiences). This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. Don’t create content or take part in conversations if you can’t… 1. It’s even easier to take part in conversations – comment, like, RT, MT, and share. No examples necessary.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. Brand Advocates vs Brand Adversaries – it’s a Very Thin Line! Enjoy! Basically.2%
Using Competition to Drive Brand Engagement
JULY 19, 2011
Fast forward to the 21 st Century and smart brands know how to work that sense of competition to their advantage by building creative competitions that target their loyal advocates and potential customers to have drive engagement, and grow business. Case Study: Crate and Barrel uses contests to drive brand engagement. Today’s guest post is written by Natalie Sisson.
Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals
NOVEMBER 24, 2011
How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. The 10 Brand Questions Every SMB Must Answer – 10 questions intended to help you take a more strategic look at your brand to identify what’s working and where you may want to improve.
Why Customised Content is (still) growing
FEBRUARY 26, 2015
Consequently customised content has become key in today’s marketing. Customised Content is Targeted Your Audience. Every single day, an endless amount of content is being published and consumed by the masses – but a whole lot of it is being ignored and here’s why: Consumers are spoilt for choice and are therefore getting picky. They want relevant custom content.
Supercharge your content
JULY 18, 2011
I wanted to point out two tools I’ve been experimenting with a lot for what I call “supercharging your content. Nobody reading your content cares whether they are reading it on your.org website, or somewhere else. precisely to interest people in YOUR content WHEREVER it is on the internet – if it has a url, and is public, you can include it. Scoop.it
B2B Blogging Trends 2011: Towards an Integrated Approach
MAY 24, 2011
Contributors, including some great content marketing experts such as Tom Pick , Ardath Albee and Ambal Balakrishnan , to name just a few, and more social media or PR oriented people like Maddie Grant , Jay Baer and Erik Qualman , were asked to share their views. You can read a summary of the trends and their thoughts and tips in the B2B Blogging Trends 2011 white paper. included).
Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA
NOVEMBER 7, 2011
We all went to the Finding a Better Fit session where Stephanie and Leah were on the panel along with Andrea Metcalf , Kelly Olexa , and Carla Birnberg where they discussed turning their healthy lifestyle experiences into blogs and strong personal brands. If you are trying to get brand advertising/sponsors, remember that brands like people with influence on multiple platforms.
Content Sharing Pattern on Social Media [Study]
OCTOBER 3, 2011
Tweet Not all shared content gets clicked, so how do brands ensure that the content they share travels across the web and generates readership for them? To answer this question, we need to identify the content sharing pattern on popular channels like Facebook, Twitter, our good old e-mails and others. Half-life of content. Research findings on user clicks. clicks.
Mix of Social Media Trends 2011
JANUARY 7, 2011
Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media. Is Social Media Killing the Brand Web Site?
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each type of movie content has its place in the overall scheme. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content.
The New Wave of Online Brand Management
Social Media Marketing
JULY 13, 2011
Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. These techniques were used to secure and maintain the top positions on the search engines, and to ensure that only content a company wanted to remain visible regarding its product, services, or mission did so.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
There’s no need to wait for brand pages to do business communication on Google+ by Holtz Communication + Technology. Joydeep Deb explains how to add and customize a Google+1 sharing button on any website, as well as how to modify +Snippets “to customize the Title, Thumbnail Image and Description that appear when your content is shared.” ” Google+ Brand Pages.
8 Observations from Internet Week New York 2011
JUNE 16, 2011
Last week, I visited the Internet Week 2011 in New York. Yahoo was one of the main sponsors for Internet Week and the Provoke Summit, and it seems as if they are striving to dust of the brand as being one of the old dot com giants – they’re fresh, they’r e on the move… or not? Last week, I visited the Internet Week 2011 in New York. Tweet. Just wondering!). ? Just wondering!)
Social Media Strategies: The Changing role of Content Strategist
Social Media Citizens
JANUARY 31, 2011
Today I will discuss the content strategy and the changing role of content strategist. Content Strategy. In order to add value the content strategist has to think like a scientist : Has to recognise the problem why he/she is doing the project and foresee the possible outcomes in order to monitor them. The right context strategy can give the brand a competitive edge.
10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. What are they saying about my brand? How many of my Twitter followers are clicking my links and retweeting my content? What is my brand’s “true reach ? PostRank.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Promote new content most effectively? Optimize blog content for search? 26 Ways to Enhance Your Blog Content by Social Media Examiner. Write great blog post headlines?