How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. If it’s a fan-gated “Reveal tab (where non-fans are shown different content than fans), is the offer sufficiently enticing to encourage visitors to Like your Page? Like this post?
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. On her blog, she shares her insights to help readers create their own happiness projects. What is it? Jennifer Aaker. aaker.
The Corporate Social Media Summit 2011
APRIL 14, 2011
In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco. The State of Corporate Social Media 2011. To shortly get back to what the company works with, Useful Social Media also has a blog, writes white papers at the same time as they release podcasts and other content created by their conferences.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. Blogging.
Study: The Global Social Media Check Up 2011
FEBRUARY 24, 2011
The study is the Global Social Media Check Up 2011, which is an annual study investigating big companies’ presence on social media platforms like Twitter, Facebook, YouTube, blogs etc. In Europe, 59 % of the involved companies allow stakeholders to post content on the wall, while 51 % engage in dialogue with “likers”. Great increase in use of social media. About the study. -
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Promote new content most effectively? Optimize blog content for search?
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. ” Nearly a quarter prefer video content to text. Or that 73% of U.S.
Three Ways to Create Content through Stories
OCTOBER 19, 2011
Which blogs and media are in your Google Reader?” Three Ways to Create Content through Stories originally appeared on Spin Sucks on October 19, 2011. Communication Content content martin waxman PRSA soledad o'brien storytelling the mothOnce upon a time, storytelling was the way we passed information from generation to generation. Storytelling for Business.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
You know the statistics : Facebook is the most popular method for sharing online content. How can I increase the probability that my fans will see my content updates? Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. 20 Tips to Get Your Content Seen on Facebook by HubSpot.
2011 Spin Sucks #FollowFriday Recommendations
DECEMBER 30, 2011
Michael Schechter can be found on Twitter and blogging at A Better Mess. Margie Clayman can be found on Twitter and blogging at Social Media, Marketing, & Musings. Jason Konopinski can be found on Twitter and blogging at Write. Christina Pappas can be found on Twitter and blogging at The Content Cocktail. Woo hoo! With that nonsense, here they are. Think.
Understanding Viral Content Marketing [Infographic]
DECEMBER 7, 2011
Tweet On our blog, we have several times written about how to create a viral success. Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Also, we will look at why and what kind of content goes viral.
B2B Blogging Trends 2011: Towards an Integrated Approach
MAY 24, 2011
In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. Should a company blog? Should employees blog? However, when not blogging you are missing out on important opportunities. In this post, I will not tackle the ‘advantages’ of blogging. Key reasons for an integrated blog marketing approach.
3 new social media resolutions for 2012 and a couple from 2011 that still need attention.
DECEMBER 29, 2011
That said, I am glad I wrote my resolutions for 2011 as it gave me focus. Here’s my 2011 scorecard: ? Write more: I said I would write 2X/week in my blog. Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only.
Five models of content curation
APRIL 14, 2011
I’d love you to tak a look at this post by Rohit Bhargava: Five Models of Content Curation. This is a pretty good deconstruction of how we actively curate content for you here on SocialFishing, and it’s a useful way to think about particular kinds of posts you could be posting on your association or nonprofit blog relative to your industry topics.
How to Get the Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 7, 2011
Every year, I spend hundreds, perhaps thousands of hours reading articles on Internet Marketing for my annual Best Internet Marketing Posts blog post. The effort to find these posts, read them thoroughly, identify whether they meet certain criteria, and categorize them takes an incredibly huge toll on me, but at the end of the day, I’ve been proud to provide regular content to my readers. In 2011, this list is becoming more exclusive and only those who sign up will get this great content. Best Internet Marketing Posts of 2009. But that’s not all.
Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA
NOVEMBER 7, 2011
Because I decided the night before, until 2:30am in the morning, was a great time to update my blog with new pages for my favorite subjects ( blogging , business , SEO , and social media ) and my new services. We chatted for a bit about guest blogging (he’s posted just about everywhere including Mashable and Social Media Examiner ). Did you go to Blog World?
Eleven Digital Trends to Watch In 2011
JANUARY 13, 2011
Eleven Digital Trends to Watch in 2011. Digital Curation – The plethora of content will give rise to digital curators who can separate art from junk. Associations have TONS of content and member content. Lots of orgs are, for example, talking to WordPress or other blog platforms about developing their blogs and talking to mobile app developers about their apps.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. On her blog, she shares her insights to help readers create their own happiness projects. What is it? Amber Buhl.
How Much Content Is Enough For Your Blog? [Study]
SEPTEMBER 28, 2011
Tweet Many businesses run a blog as a part of their social media strategy. But amidst the hustle bustle of the day, how do we ensure that our blog is up and running with the right amount of content inflow? In the following post, I will share some research findings on optimal frequency of blog posts for customer acquisition and how to ensure that the frequency is maintained.
Taking the French Out of Your Content
NOVEMBER 21, 2011
During this particular session, I put a slide up on the screen that had the following four content ideas (thanks to Marcus Sheridan for a couple of these ideas ): Questions people ask, challenges/issues, versus, or pricing. Our websites , our blogs, our content, and our social media is all about us. Another chose “vs.”
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.
The Best Blogging Platform and Plugins
SEPTEMBER 1, 2011
Jeremy Whittaker , my Utah turned Germany friend, asks, “Could you give a rundown of the the best technologies for a corporate blog? I’m looking for the best platforms and plugins that make a blog rock.. If you’re curious about my personal Tumblr blog I mention, you can find it here ( Del Williams calls it food porn). Sure, Jeremy! I need some questions.
How to get your content shared on Google+
NOVEMBER 17, 2011
Go give them some love by sharing their relevant content too. It’s still about the content. Make it easy for the fans you’ve already got on your web site or blog to share your posts directly to Google+. You can put a Google+ badge on your blog for your Google+ page here. So how can you measure how effective your Google+ engagement is? Ripples. CircleCount.
Content Marketing: What Content People Share And Why They Do It
MAY 22, 2011
Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency.
Recipe for Successful Blogging
AUGUST 8, 2011
Tweet Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. We have also written about it in our previous posts, explaining how important blogs have become in the social media strategy of a company.
Content & Conversations: The MBJ Rule
SEPTEMBER 30, 2011
It’s easy to make content (for 2-5% of most audiences). Don’t create content or take part in conversations if you can’t… 1. It’s even easier to take part in conversations – comment, like, RT, MT, and share. This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. No examples necessary.
The Five Business Books That Shaped 2011
DECEMBER 27, 2011
Blog posts are great. I'm also a bit of a business book geek, so in the spirit of the Holidays Season, year-end lists and "top 10 of 2011" linkbait posts, the world seems primed for. The 5 Business Books That Shaped 2011: Steve Jobs by Walter Isaacson ( Simon & Schuster - October 2011). " Poke The Box by Seth Godin ( The Domino Project - March 2011). Great By Choice by Jim Collins and Morten Hansen ( HarperBusiness - October 2011). The Lean Startup by Eric Reis ( Crown Business - September 2011). best business book 2011.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Check out his blog.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. Twitter Tuesday: Twitter’s New Changes – What You Could Expect by Hubze Blog. The Tweet Effect: How Twitter Affects Rankings by The Daily SEO Blog.
Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog
Techipedia: Tamar Weinberg
NOVEMBER 2, 2011
As a business owner, do I really have time to blog? As many of us cannot clearly identify what the rewards are that can be reaped by blogging, it is not placed high on the list of priorities. So, you ask, how important could blogging really be for my business? How do we know blogging is worth the effort? Let’s look at what, exactly, blogging can do for your company.
Seven Great Questions on Blogging
JULY 25, 2011
Late last week, I was jazzed to have the opportunity to lead a Spin Sucks Pro webinar on the Art of Blogging (as opposed to the science and data of blogging). We discussed how we style our content on the screen to help your readers. This will allow you to expand, experiment, and add variety to your blogging discipline. Seven Questions on Blogging.
Types Of HTML 5 Content | Small Business Mavericks
Small Business Mavericks
MAY 7, 2011
» Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. One of the more interesting developments is in the categories of content that HTML 5 editors are offering. While HTML 5 will still require the use of other programming languages, it is intended to enhance the use and deployability of these content types within those languages.
Deconstructing Your Social Business Plan For 2011
JANUARY 4, 2011
This is my personal blog where I share thoughts + opinions that are solely my own. What type of content is generated? What type of content is generated? Karl on Its Time To Move The Needle Dexterridlon on Six Social Media Trends For 2011 Videos Photos www. But before even doing that, you may want to think about how you've approached initiatives in the past. Sales?
Blogging and Content Marketing: Results Versus Personality
SEPTEMBER 25, 2011
A corporate blog has a purpose. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Blogging is a balancing act. Content is produced by people for people, with a focus on [.]. Blogging Content marketing blogging content marketingIn fact, it can serve several purposes.
Do you syndicate your blog?
JUNE 8, 2011
Recently the topic of syndicating content came up in conversation. You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site. It’s like guest blogging, but more focused. Share the love.
How Do You Define Blogging Success?
AUGUST 12, 2011
My blog often stresses me out. I’m always looking to grow my readership through creating helpful, informative and entertaining content, marketing such content, and engaging with like minded readers. It’s gotten me thinking about how I personally define blogging success as it pertains to me. Social Media Friendly Blogging. Blogging
How To Promote Your Business In 2011 | Small Business Mavericks
Small Business Mavericks
APRIL 21, 2011
3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Here are some of the most effective strategies for promoting a business in 2011. Start a blog – Search engines like consistent fresh content. Update your blog daily. About Us What’s a Maverick?
Four Ways to Charge for Content
MARCH 22, 2011
We all deserve to make money on our content and this should help us begin to find ways to charge.. So if I read your content and you’re now going to charge me, I’m cool with that. Then, over dinner, Mr. D told me his biggest problem with it is he can go to a blog and read the content there. Yes, your content needs to be remarkable. Free Is Boring.
How To Market Your Business With A Blog
Small Business Mavericks
DECEMBER 5, 2011
Everywhere you turn, you can hear someone talking about a blog. Whether they are writing a blog or they are reading a blog, one thing is for sure. Blogs are wildly popular. Blogs are like websites, but you have social interaction with your viewers. Many blog sites are free and easy to use, too. Each time you post a blog, it looks as if it is an individual web page. Putting your business ideas into a blog will bring your business more potential customers and an audience who wants to see what you are discussing.
Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals
NOVEMBER 24, 2011
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Blogging / Writing. How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more.