9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)
Buffer Social
NOVEMBER 13, 2023
Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket. The company reportedly made over $70,000. Astoundingly, it worked.
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