31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.

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Trending Sources

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity SMM

Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it?

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100+ Social Media Monitoring Tools

Pamorama

From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts.

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Social Media Optimization Tools

www.toprankblog.com

Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. HowSociable is a useful tool to quickly gauge the social presence of a particular keyword or brand name.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Why do businesses need social media? After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable).

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. But I also wanted to know what he thought about all these new metrics and KPIs “social media mavens” are introducing all the time. Sentiment is indeed hard to measure.

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Perhaps that why I love social sites so!?

Social Media Is CRM

Social Media Network Marketing

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities.

Social Media Monitoring Tools – 2010 Review (intro)

www.freshnetworks.com

We’ll cover: The basics of social media monitoring. Sentiment analysis – how accurate is it? International/multilingual social media monitoring. You can register for the event by clicking on the button below: So what are social media monitoring tools?

Top 10 Firebelly Blog Posts of 2010

Firebelly

Here are the 10 most viewed posts on the Firebelly blog in 2010. The Battle (and Blending) of Social and Search Rages On. Social Media Bootcamp: Facebook for Business. How One Unhappy Customer Multiplies Across Social Media. BP Facebook Sentiment. Thank you to all who read, commented, contributed and shared this past year. . Facebook Fans Mean Business (And Are More Likely to Buy). 3 Easy Ways To Make Your Facebook Page More Welcoming.

The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

Instead you’ll need to track traffic from your social media activities to your website and measure conversions, track where email or phone enquiries are generated from, record how many opportunities you identified through social media are converted?

The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Is social media ROI measurable?

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The Most Popular Summer Blockbuster Movies in Social Media

Adam Sherk

Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. Share of social media activity: Fast Five 38.46%. Social Media News Releases Get 3x More Media Coverage.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

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Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal.

How PR Pros Are Using Social Media for Real Results

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Senator from Missouri, is one politician that has embraced social media in a big way.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. Here’s why Twitter is one of the best social media platforms for listening: Real-time results.

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself.

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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What was the most important thing you learned about social media this year?

Janet Fouts

This year flew by and the sheer number of new social networks and applications is simply stunning. The most important thing I learned about social media this year is that it’s not important. The most important thing I learned about social media this year?

Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment.

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Social Media Monitoring Tools Comparison Guide

www.pr2020.com

However, due to the vastness of the web, social media monitoring can often be a time-consuming and cumbersome task. This post offers a look at some of the popular social media monitoring tools available, as well as a free comparison-chart PDF download.

Picking a new social media monitoring service

jeffesposito.com

Home About Archives Press Clips Suggested Reading Picking a new social media monitoring service Written on March 29, 2010 by Espo in social media Over the past month, I tasked myself with improving my employer’s monitoring and management of social media results and metrics.

Mashable Punks Readers With Social Media Article

Shift Digital

The title of the article was: 5 Reasons Social Media is Ruining Marketing. As is the norm on Mashable, I expected to read about how social media is changing the way we think about marketing, and opening up opportunities for new ways to connect with consumers.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. Sentiment scoring remains an inexact science.

What to Consider When Building an In-House Social Media Team

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! What is the ultimate purpose of your social media team?

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

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The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications.

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TOP 15 Augmented Reality Blogs

Social Media Citizens

Previous Entry: TFM&A starts tomorrow Next Entry: Extremely funny social media roundup by Marcus Brown Posted in Augmented Reality (AR) Tags: ar ar top blogs Augmented Reality (AR) augmented reality top blogs social media citizens You can follow any responses to this entry through the RSS 2.0

Social Media From A to Z: A Glossary

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media From A to Z: A Glossary by Pam Dyer on June 30, 2010 Share The social media landscape is changing quickly, and it’s filled with terms that are strange to those who aren’t familiar with it.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

BP Facebook Sentiment

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Chad Richards is the Social Program Manager at Firebelly Marketing.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? I mirror your sentiments.

Interview with Social Media Citizen

Social Media Citizens

Don’t get me wrong, I think it’s brilliant that social media is finally getting the attention it fully deserves and the questioning about it being a fad almost gone, but sometimes I just get bored from reading the same stuff.

9 Great Social Media, Digital Marketing & Productivity Tools.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Digital Marketing , Social Media / 9 Great Social Media, Digital Marketing & Productivity Tools | Subcribe via RSS 9 Great Social Media, Digital Marketing & Productivity Tools January 12th, 2010 Posted in Digital Marketing , Social Media Tweet Share I absolutely love it when I find incredible tools online that help enable your productivity, efficiency & marketability.

Interview with Social Media Citizen: Jo Porritt | Social Media.

Social Media Citizens

She is the Managing Director of BrandGuardian , a social media agency based in UK which prides itself on education, engagement and forward thinking strategy that can be applied to any business sector; from start-ups to global brands. J: Apart from Social Media Citizens , you mean?

100 Media Monitoring Tools for PR

www.pamil-visions.net

When it comes to media monitoring and analytics, it’s really hard to choose. The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. It features sentiment analysis, natural language processing and more.

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