Social Media Marketing

JANUARY 24, 2010

Certainly, when a company like Ford - from the historically lethargic automotive industry - spends 25% of our marketing budget on digital and social media, you know there's a significant movement afoot. The 2010 Digital Marketing Outlook contains some 70 pages of particularly poignant facts for the U.S. Take a look for yourself.

Automotive 165

Automotive Marketing Syndication Trends 165

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). In fact, according to our Digital 2021 Report , there are now: 2 billion users on WhatsApp.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Mindjumpers

JANUARY 26, 2011

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. Nearly one-third (31%) do not measure effectiveness of social media. You can download the whole report from HBR here.

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Social Media Survey Metrics Analytics 277

Mindjumpers

JUNE 24, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

Social Media 234

Social Media Wikipedia Microblogging Delicious 234

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Try these 8 tactics to entice the media by Ragan.com. Pitching on Twitter?

Press Release 194

Press Release Tools Tips Vocus 194

Bill Hartzer

NOVEMBER 30, 2009

VerticalResponse recently did a survey to find out how small businesses planned on spending their marketing dollars in 2010. There were some vast differences between how money will be spent on email marketing and social media versus spending on banner advertising and search engine marketing (SEM). From the survey, 74.1%

Small Business 102

Small Business Report Social Media Survey 102

Webbiquity SMM

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Facebook added more than 150 million new users in 2010. Social efforts will permeate the enterprise. “Social is much bigger than marketing and PR. Social media will become targetable.

Trends 187

Trends Social Media Marketing Technorati 187

Hootsuite

FEBRUARY 4, 2020

After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). That way you can make the best decisions when it comes to your social media marketing strategy. Instagram launched in October 2010. But that’s a little easier said than done.

Instagram 145

Instagram Social Media Marketing Survey 145

Techipedia: Tamar Weinberg

AUGUST 25, 2010

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

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Social Media Engagement Forums Policies 272

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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Research Social Media Marketing Retail 265

SocialFish

FEBRUARY 25, 2011

The popularity and wide spread use of social media is creating opportunities and challenges for associations. People are still getting fired (or not hired) for their postings on social sites, but employment law is starting to catch up with the actions of both employers and employees. National Labor Relations Board Ruling.

Guidelines 202

Guidelines Social Media Policies Training 202

Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. How Nissan Micra Rode the Social Media Bandwagon.

Social Media 227

Social Media Campaign Flickr Buy 227

Firebelly

DECEMBER 23, 2013

The list of the ” Top 25 Free iPhone Apps of All Time ” has, no surprise, social media platforms taking three out of the top five spots. Since coming back to life in February 2004, Facebook has pioneered the path to creating sustainable social networking services worldwide. With it’s growing number of over 1.1

iPhone 152

iPhone Social Media Statistics Yahoo 152

Harp Interactive

AUGUST 26, 2010

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Social media sites (i.e. Who Is the Target Customer?

Study 285

Study Social Media Survey Conference 285

Webbiquity SMM

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend?

Press Release 200

Press Release Tips HootSuite Alltop 200

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide. What is Sprout Social. Smart Inbox Reporting.

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Review Social Media Management Price Collaboration 155

Direct Marketing Observations

FEBRUARY 21, 2012

2 years ago, We stopped blowing on the reflection of our social media selves in the mirror and wanted to get serious about measuring social. Consider this blurb from 10 Ways Social Media Will Change In 2010. Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns.

Data 197

Data Social Media Radian6 ROI 197

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

B2B 190

B2B Social Media Comparison Discount 190

SocMed Sean

MARCH 3, 2022

Launched in March 2010, by January 2012, Pinterest had almost 12 million users, making it the fastest site in history to break the 10 million visitor mark. However, after having reported 11 quarters of consecutive user growth, Pinterest began to experience a decline, losing 24 million users in Q2 2021. The post Pinterest interest?

Strategy 195

Strategy Marketing Automotive Campaign 195

Firebelly

APRIL 18, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. HOW TO: Get the Most Out of Advanced Social Media Search. By Ann Smarty Social media search — the ability to tap into thousands of real-time updates — has long been a hot topic. Alas, so was 2010.

Social Media 184

Social Media Foursquare ROI LinkedIn 184

The Social Media Incubator

MAY 6, 2011

Starting with a seemingly innocent Tweet around 4PM EST and escalating through Sunday night and throughout the rest of the week, every news source on the planet has by now covered the influence that social media has had on this major news story. Remember, social media is “Real Time PR.” Probably not.

Social Media 140

Social Media News Foursquare Small Business 140

Laurel Papworth

JANUARY 27, 2010

billion revenue in 2010. I have a patent in social network economies particularly in user generated virtual goods – which we don’t see a lot of yet. in 2010, according to a report from Inside Network. Revenue: Social media games and virtual goods 2010 is a post from: Laurel Papworth- Social Network Strategy.

Social Media 77

Social Media Virtual World MySpace Social Networking 77

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily.

LinkedIn 189

LinkedIn Tips B2B Findability 189

The Social Media Incubator

APRIL 21, 2011

scan or click the QR code to see the packages we offer Social Media is a Helpful Tool – But NOT Behind the Wheel! by admin on April 21, 2011 Social media is an incredibly convenient communication vehicle and a powerful business tool as well. Public Relations and Small Business Mavericks C.E.L.

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Social Media Tools Foursquare Small Business 127

The Social Media Incubator

MAY 10, 2011

by admin on May 10, 2011 This week the Star Tribune reported some dirty little secrets – literally DIRTY – about the germs and bacteria that you can find in some unexpected places. Public Relations Small Business Mavericks Loading Quotes. scan or click the QR code to see the packages we offer Clean Your Cell Phone Screen!

Social Media 100

Social Media Foursquare Small Business Report 100

Convince & Convert

APRIL 13, 2013

As Amber Naslund and I wrote in The NOW Revolution way back in 2010, every customer is a reporter. But now, smartphone proliferation and the app-ification of interaction is enabling and encouraging them to file their reports more easily than ever. Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 147

Social Media Airlines Social CRM Avatar 147

Mindjumpers

JUNE 30, 2010

As mentioned in Part 1, we at Mindjumpers have integrated the social media platform Hoist as a mean for managing social knowledge sharing and project management. The platform sort of resembles the ‘next generation’ of the traditional Intranet, however with a communication feature that is similar to popular social media networks.

Social Media 189

Social Media Collaboration Project Organization 189

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. Chad Richards is the Social Program Manager at Firebelly Marketing. The insurance industry has the most Twitter accounts (13). Your comment has not yet been posted.

Social Media 165

Social Media Twitter Paid Search Study 165

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. What do you think will be seen in 2010? Check it out at [link] Reply Jean-Hugues January 12, 2010 at 3:16 am Nice list! We’ve run one challenge for the fNIH.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

The Realtime Report

JULY 27, 2012

Global Social Media Ad Revenues Grow 60% Year-Over-Year. Global social media revenues will increase from $11.8 billion in 2012 – that’s a 43% increase - according to a new report from Gartner. By 2016, social media revenues will increase to $34 billion, with advertising the biggest contributor by far.

Social Networking 161

Social Networking Social Media Tumblr Foursquare 161

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 224

Social Media Class Creative Commons Flickr 224

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

DECEMBER 29, 2011

Outstanding research from Tom Webster that debunks some common myths about social media. Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media MySpace Statistics Social Networking 166