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Power To The (e) Patient!

Diva Marketing Blog

As we've seen with consumer and business brands ePatients are using the Internet for research and social media for peer-to-peer support. Blogs, social networks, Twitter, along with gated communities like Sermo -an only for docs world- are finding their way into the process of daily communication. are doing much the same.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums. link] Michael Good post, thank your for this.

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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

This is about the AMA and the huge pharmaceutical companies not liking the fact that more and more people were using Zicam and finding out how well it works. Reply Donna January 2, 2010 at 4:52 pm I had used the nasal spray without problems. Reply Carla January 17, 2010 at 11:54 pm I just heard of the Zicam scare after I used it twice.