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Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat.

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Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. Time spent in mobile apps now totals 76% of time spent watching television.

Mobile 173
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2010 Digital Marketing Outlook

Social Media Marketing

The 2010 Digital Marketing Outlook contains some 70 pages of particularly poignant facts for the U.S. Here are some key takeaways worth calling out: Online Marketing Spending In 2010, two-thirds expect to spend the same or more than in 2009. The top priorities in 2010 will be social networks/applications and digital infrastructure.

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Why Online Banking on Mobiles Will Soar

Idaconcpts

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. Bloomberg Businessweek joins the pack of critics with a July 2010 report claiming that “Gen Y lacks confidence about making financial decisions”. opening an online savings account ).

Banking 137
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Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard

The Realtime Report

Facebook Accounts For 17% Of Mobile Ad Revenue in U.S. We recently looked at mobile ad spending in the UK ; in the US, spending on mobile ads is also increasing rapidly, approaching $9.6 In 2012 Facebook’s share of mobile ad revenues in the U.S. Please email marissa@modernmedia.co billion in 2013.

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Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).

Retail 178
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How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The report notes that “the question of whether social media works has dropped off the charts completely.&# The Biggest Question.

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