Direct Marketing Observations

NOVEMBER 24, 2010

million for the four-week period ending July 11, 2010. 21, 2010 according to SymphonyIRI. It was cool, different and most of all it was viral which is the holy grail for all digital marketers. As much as some people are apt to point out the #FAILS in social media, this was the big win of 2010. Is it tools? A movement?

Social Media 201

Social Media Mashup Yahoo Mobile 201

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Freelance Social Media

JULY 8, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Beyond Traditional Means by Justin on July 8, 2010 My post last week talked about Topeka Subways new Foursquare campaign. The point being the need to move beyond the traditional mediums of marketing.

Foursquare 187

Foursquare Marketing RSS WordPress 187

Small Business Mavericks

MARCH 30, 2011

What You Can Learn From Web TV » 5 Current Internet Marketing Trends With Staying Power Trends come and go, but not all trends end up going. Mobile Search – Seriously, mobile phones have hit the market big time. Mobile search is big and I predict it will get bigger. I mean, it slowed down.

Trends 156

Trends Case Study Press Release Marketing 156

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Myrland Marketing

OCTOBER 6, 2010

A digital analyst, sociologist, and futurist, Brian has influenced the effects of emerging media on the convergence of marketing, communications and publishing. 7) “There are over 150 million Facebook users accessing FB via mobile device.&# 8 ) &# What is your mobile strategy right now for Facebook?&# Empathy.&#

Facebook 88

Facebook Social Media WordPress Syndication 88

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

News 100

News Social Media Marketing Paid Search 100

Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Nike collaborates with YouTube influencers to expand rech.

YouTube 124

YouTube Brands Fashion UGC 124

Firebelly

FEBRUARY 12, 2010

Social Media Marketing Best Practices By Debra Aho Williamson eMarketer forecasts that social network ad spending will reach $2.5 billion worldwide in 2010 and $1.3 Mobile social networks will reach 223 million people around the world. Heres how to customize and use Buzz--or opt out of its inbox-cluttering updates completely.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Firebelly

SEPTEMBER 3, 2010

10 Steps for Optimizing the Brand for Social Search For media properties and brands, optimization combined with targeted and enterprising social networking now plays an instrumental role in capturing the attention and essentially defining the action of our customers, peers, and the trust agents and authorities who influence them.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Ignite Social Media

JULY 31, 2017

Moving into 2009/2010 we started seeing that visual content was becoming a priority with new channels, Pinterest and Instagram, coming on the scene. In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. Marketers are looking for efficiencies.

Social Media 84

Social Media Trends Community building Hosting 84

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Bill Hartzer

OCTOBER 13, 2011

It would appear that many search engines are trying to gauge the relative influence of Facebook and Twitter users, and as the report puts it: “These changes could lead to likes becoming as important as links in the algorithms.” Mobile searching is rapidly gripping the market especially since the year 2010.

Engineering 120

Engineering SEO Mobile Report 120

The Social Media Incubator

MAY 6, 2011

Starting with a seemingly innocent Tweet around 4PM EST and escalating through Sunday night and throughout the rest of the week, every news source on the planet has by now covered the influence that social media has had on this major news story. All Rights Reserved www.thesocialmediaincubator.com. Copyright © 2009-2011.

Social Media 140

Social Media News Foursquare Small Business 140

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. LinkedIn is the #1 driver of highly qualified leads for our Digital Media and Branding Training and Consulting Agency, Marketing Nutz. Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Without an understanding of your community and an understanding of the influencers , you’re destined for failure. Simon read my how to use Facebook for business and marketing post and felt compelled to let me know via email that I should check out his site and read his past blog posts to find posts to link to!

Communities 269

Communities Social Media Influencer Social Networking 269

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. population.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 123

Marketing Social CRM Conference Social Media 123

Social Media Marketing

APRIL 8, 2011

The Impact on Communication Habits and Business Harvard Business School proclaims social media and networking to be the "the most significant business development of 2010." Use of emails and phones has become a mobile endeavor that is no longer tied to the home- or office landline and stationary computer.

Wireless 162

Wireless Drupal SMS Mobile 162

Convince & Convert

MARCH 29, 2013

” That is: how can Klout, the “Standard of Influence,” give Warren Buffett a score below 50 while Justin Bieber consistently ranks in the 90s? “We’re, for the first time, giving brands some understanding of their audience of influencers , as opposed to just telling them about their own presence.”

Klout 129

Klout Curation Social Media Analytics 129

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People.

Social Media 112

Social Media Strategy Influencer Education 112

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales.

B2B 101

B2B How To Technorati Case Study 101

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. What is an Influencer? Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Jolaine Boyd, group marketing manager, Telstra @bigpondteam.

Industry 64

Industry Social Media Influencer Mobile 64

Social Media Marketing

DECEMBER 4, 2009

On Tuesday evening, Ford hosted a tweetup in Hollywood at the famed Palladium , where we brought together more than 90% of the Fiesta Agents in person, their friends, and fans of the Fiesta Movement to celebrate the conclusion of 6 months of activity by these social influencers. But how will that happen now that the program is over?

Focus Group 140

Focus Group Hosting Hashtag Team 140

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users.

Social Media 159

Social Media Statistics Strategy Research 159

Social Media Network Marketing

AUGUST 19, 2010

Thursday, August 19, 2010 Benefits of Online Reputation Management - Social Media Online Reputation Management comprises of various elements. The various points of influence are: Traditional/mainstream websites. Our primary goal when developing a social marketing strategy should be to establish conversation parameters.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Socialmedia.biz

JUNE 8, 2018

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. Using the software, you can measure the results of your social media marketing campaigns. Also, it allows you to identify bad influencers. Small – $49/month.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Viper Chill

JULY 19, 2010

These days I’m spending my time focusing on much bigger (and more competitive markets) and having a lot of success. You aren’t going to rank for ‘internet marketing’ within a few months from scratch, but you may rank for a variation on the term fairly easily.

Industry 76

Industry SEO Strategy Directory 76

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. see the killer mobile app ) In addition to a briefing by the host committee, we were exhorted to help make Super Bowl 46 in Indianapolis the “most connected” Super Bowl ever. The scarf is toasty.

Klout 121

Klout Committee Hosting Storify 121

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. If you’re looking to be included on 2010′s list, you now know what to do. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

Social Media 105

Social Media Marketing Digg MySpace 105

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148