I think a lot about measurement.  Not only measuring my efforts during the workday, but also away from the office like in working out or where my money goes, or why I can’t lose weight- You know, the traditional stuff. But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. Thus, I came up with a couple of “fluid absolutes” that for now, make sense to me.

1. Social media measurement will continue to adapt and evolve with the constant change of external markets and it’s influencer’s. It’s not always about ROI, I’m sorry.
2. The rules of engaging the consumer and marketing to that consumer are changing at light speed with the advantage shifting towards the consumer and with the enterprise constantly trying to catch up.
3. Social media engagement should be measured differently in tough economic times. But some rules will still apply when the dust settles.
4. The tone, the fabric and the nuances of marketing and social media marketing is changing, but sadly, marketers are not.
5. Consumer expectations of social media will not change during  the current economic woes because they still don’t know what to expect.
6. The importance of social media optimization, SEO and it’s relationship to mobile has never been larger, yet some still don’t get it.
7. Some Social Networks have less chance to thrive now,  than they did at this point last year.

As we wind down 2010 with essentially 2 1/2 months to go. What have you seen? What did you predict would happen and did not? What do you think will change? What didn’t change?