2010, Crowdsourcing and Focus Group - Social Media Informer

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Did the agency use a crowdsourced idea to devise the talking bag concept? The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Sentiment may even out in short order.

Sentiment

Sentiment Sysomos Crowdsourcing Visible Technologies

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

JANUARY 9, 2012

Sentiment

Sentiment Sysomos Crowdsourcing Visible Technologies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

Crowdsourcing

Crowdsourcing Social Media Strategy Construction

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince and Convert Blog: Social Media Strategy and Social Media.

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