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Interview with Influencer Summit Emcee and Speaker, Jim Tobin, CEO of Carusele

Social Media Strategies Summit

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. What draws you to it, and specifically, Influencer marketing? Now, with influencer marketing, there are similarities.

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The rise of senior influencers: Age is just a number but follower count isn’t

Sprout Social

Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. Why we love senior influencers. Maybe we shouldn’t be surprised. They instill trust.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? In short—relationships with key influencers have always been and will continue to be the key to an effective public relations strategy. Best Social PR Guides and Tips of 2010 (So Far). PR and SEO.

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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

when PRSA’s 2010 International Conference was held in DC last October. Seeing as how hot a topic “influence&# is , we’d ping each other every now and again, and I started getting curious about Traackr. It’s about context, relevance and, therefore, potential influence based on that contextual relevance.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.

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The 7 Fluid Absolutes of Social Media for 2010

Direct Marketing Observations

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. As we wind down 2010 with essentially 2 1/2 months to go. What have you seen?

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A free tool for finding the relative influence of any Twitter user. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. JustUnfollow.

Tools 206