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Marketing, community, support or all of the above?

Dave Fleet

Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. The easiest way to visualize this shift is to look at the traditional marketing funnel.

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Marketing, community, support or all of the above?

Dave Fleet

Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. The easiest way to visualize this shift is to look at the traditional marketing funnel.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

Marketing 217
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5 Great Social Media Initiatives in 2010

Mindjumpers

Much has happened and many new features, services and platforms has seen it light or been developed during 2010 – and it has led to much writing here on our blog. We have been taken a look back at some of the successful campaigns and brands that have been good at using social media as a marketing platform. Mountain Dew.

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Five Social Media Predictions for 2010

Socialized

Here are my five social media predictions for 2010. A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. PowerPoint is ubiquitous.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157
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Top Posts About Social Media During 2010

Mindjumpers

During the year of 2010, we have gained more readers on our blog, which we of course are very happy about. Here’s a list of some of our most popular post from 2010: What You Can Learn From H&M’s Use Of Social Media : H&M is one of the businesses that has done some great work in using social media for marketing.