Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

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Social Media Postrank Energy Tourism 153

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

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Social Media Strategy Tourism Social CRM 140

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Strategies are created with tactical ingredients. Viral is good. Tell your story.

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Social Media Klout Policies Consultant 138

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing!

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Not everyone agrees with this… before it hits the fan, that is.

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Simple, right? Do we really want that?

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Class Blogger Issues Review 184

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

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Metrics Strategy How To Tourism 130

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? As always in good company with the Tinu and the others. I have a blogroll (I suspect you do too).

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Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. These fine folk did: Jan.

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Class Postrank Tourism Blogroll 134

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# In other words, something very unusual. Palomino wins this round.

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Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Blog Comments Comm 2322 « Sam Mooty Fall 2010 PR Blog says: November 9, 2010 at 9:19 pm [.] Blog Comments Comm 2322 « Sam Mooty Fall 2010 PR Blog says: November 9, 2010 at 9:19 pm [.]

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Class Tumblr Template Templates 241

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

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Communities Twitter Web 2.0 ROI 237

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. These fine folk did: Jan.

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Class How To Applications Course 227

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

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Class Postrank Comments Tourism 124

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Also, have you heard of YouTube Live?

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YouTube Postrank Class Tourism 135

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. Instead, Ill find a nonprofit and community I respect and trust. But I wont donate through the DD campaign. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Why is anyone – a person, a company – embarking on social media? To explore a different communication channel?

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Just ask your customers, ‘Where did you hear about us?’ Glad thats over with.

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Image: jim crossley via Flickr, CC 2.0

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Class Flickr WordPress Template 178

Bare Feet Studios

JULY 16, 2010

Use the podsafe music communities to share your music with podcasters. And visit the East Honolulu Clothing Company. More on this: [link] Roxanne Darling July 22, 2010 at 1:51 pm @The Music Void – Thank you for sharing your blog post. Your other point about admins communicating for their star bosses is tricky territory.

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Social Media Upcoming Conference Viddler 88

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor. Why: OK, perhaps not uber-long (887 words). 5 influence traps you must avoid , by Valeria Maltoni.

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Class Postrank Tourism WordPress 119

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

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Class Comments Eventful Conversation 211

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc.

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Social Media Tourism Airlines Upcoming 40

Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service.

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Social Media Tourism Blogger Upcoming 40

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

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Bare Feet Studios

AUGUST 5, 2010

It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of technology and community. Roxanne Darling August 12, 2010 at 4:51 pm Hey Bill – You don’t listen to your voice mail?

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Upcoming Project Instant Messaging Sentiment 101

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. Glad thats over with.

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Project How To Class Posterous 170

Convince & Convert

JULY 15, 2010

Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement). I have been the one man show for social media marketing for [link] Tourism website for the area, and have gotten accounts to 5000 within 9 months.

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Social Media Consultant Strategy Organization 140

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

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Upcoming Conference Social Graph Flickr 57

Bare Feet Studios

JULY 8, 2009

She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I Sock Puppets are the paid marketers who pose as community members to create content on behalf of a client or their own company. There’s an example here.

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Social Media Astroturfing Wikipedia Upcoming 80

Bare Feet Studios

MARCH 1, 2009

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest.

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Tourism Campaign Sites Social Media 40

Bare Feet Studios

MARCH 19, 2010

It is your most opportune time to influence opinion, to change internal processes that will make you a better company. A company’s ethical behavior was cited as an important factor in deciding where to work by 97% of the 7,000 surveyed by Kelly Services. In theory a company has the right to set its own rules on its own properties.

Social Media 40

Social Media Upcoming Conference Comments 40

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Brands Message Boards Travel Forums 133

Bare Feet Studios

OCTOBER 10, 2008

Social Media Agencies: Crayon : A different kind of company that specializes in new marketing – new marketing for a new consumer. Tatu Digital Media : Web design, product demos, WordPress mods and community management Share/Bookmark Thanks for reading! Recipe 31 : Recipe 31 creates customers through conversations.

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Social Media Construction Consultant Upcoming 40

Bare Feet Studios

MARCH 3, 2009

I find the company story very interesting. This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about social media can come together to discover, connect, share, and learn. We will be upstairs in the Aliʻi Board Room.

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Social Media Wiki Flickr Upcoming 40