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The Most Popular NBA Teams on Twitter and Facebook

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? Fans love hearing directly from players, but they also identify strongly with the teams themselves. So what should NBA teams be doing on Twitter and Facebook?

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Activating Your Social Media Second Team

Social Media Strategery

Welcome to the world of Community Managers, New Media Directors, Chief Community Officers, and Chief Social Media Strategists. That’s why these people MUST learn how to identify, develop, and empower their second team. What’s a “second team&# you ask? Second Team – a group of individuals, formally or informally organized, who are mentored and coached by a leader and who work together to further a shared vision and goals.

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Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. As I mentioned earlier, many of those of us who got into the social media space early did so because we appreciated the opportunity to help companies connect with people in a meaningful way. Tweet.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum. Every time I tell someone I’m a Community Manager , I get a varied response.

Australia Sharepoint Conference June 16/17 2010

Laurel Papworth

The guff on the front page says: This will be THE Australian SharePoint Conference to learn about both SharePoint 2007 and SharePoint 2010. It’s built on more than 2 years of experience applying social technologies in the Enterprise and covers what is possible now, and what will be possible with SharePoint 2010. Building an Analytics solution with SharePoint 2010, Microsoft CRM and BI – 200 Level. The Australian SharePoint Conference Team. Interesting.

BRIAN SOLIS KICKS OFF THE 2010 FACEBOOK SUCCESS SUMMIT

Myrland Marketing

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense BRIAN SOLIS KICKS OFF THE 2010 FACEBOOK SUCCESS SUMMIT #FBSS10 by Nancy Myrland on October 6, 2010 Mike Stelzner has organized another powerhouse lineup of 22 Social Media visionaries that will keynote and instruct attendees at the 1st annual Facebook Success Summit.

The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. That is why companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization.

Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. As I mentioned earlier, many of those of us who got into the social media space early did so because we appreciated the opportunity to help companies connect with people in a meaningful way.

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Granted, a campaign-based approach can work with specific influencer outreach, but it’s far more effective if the team doing it is able to reach out to those people consistently over a long period of time and hence is able to build a relationship with those people. Listen; engage; develop.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. A Cheat Sheet to Help You Conquer Social Media by Fast Company. Five Rules for Responsible Social Marketing by Fast Company. You need help from the power users in that community.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Community Management/Engagement. All companies do.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Tagged as: audacity of free , authors , book , chris brogan , free , Marketing , social media { 3 trackbacks } VIP Access: The VIPerchill Business Plan August 4, 2010 at 4:12 am Could Consultants Offer Incentive-Based Pricing? August 4, 2010 at 6:01 am Could Consultants Offer Incentive-Based Pricing? I know everyone does it a bit differently… Reply Tamar Weinberg July 29, 2010 at 9:16 am And another amen! Reply Tamar Weinberg July 29, 2010 at 10:58 am Yeah.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. Adam Sherk June 29, 2010 at 3:44 pm Thanks David, I did my best to make it best-of-breed. Lee Odden June 29, 2010 at 4:12 pm Great list Adam and interesting use of PRWeb. Shane Harmon June 30, 2010 at 4:44 am Great post Adam.

My Contribution at PaulWriter.com

The Marketing Blog

The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort.

When Agencies Can’t Be Transparent

Dave Fleet

It’s not just public relations involved in social media, but the C-Suite, Legal team, customer service and more. Why, then, do we throw stones at companies and critique their responses? This guest post was written by Lauren Fernandez, Agency Community Manager for Radian6. When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. Is this the approach of all agencies?

Facebook and India

The Marketing Blog

47 pm Facebook and India Jump to Comments Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India. Technology Partners : itemperance consulting Image Credits: Eric Parker Share this: StumbleUpon Digg Reddit 1 Comment Filed under Facebook , Iffort Tags: India , web2.0 , Facebook , Iffort , facebook hyderabad , Itemperance 1 Comment Tweets that mention Facebook and India « -- Topsy.com August 12, 2010 at 3:16 pm [.]

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Reasons Email is the Coolest Vampire Today July 8th, 2010 |Written By: Jeff Rohrs | View Comments Tweet Guest post by Jeff Rohrs , who heads up the Marketing Research & Education Team at ExactTarget.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Written on June 24, 2010 by Justin Levy in announcements , books , facebook 32 Comments - Leave a comment! Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. It gives you the ammunition you need to convince your boss, your board, your IT team, or your employees why they should be investing time and money on “just another social network.&# It's great having you on the team!

The Problem With PR

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? When a company or organization issues news today, that news reaches a wider audience than just the press. Employee relations becomes the sole purview of HR, external audiences are targeted by the MarComm team, and so on. says: September 15, 2010 at 3:39 pm [.]

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. However, you need to articulate to your client or marketing teams that social media is not just about participating on Twitter and Facebook.

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Snapping at Synapses: Why Digital Death Sucks December 4th, 2010 Tweet I know I said yesterday that I couldn’t find the words to adequately express my thoughts about the “Digital Death&# campaign, but I just couldn’t help myself. Even if Fast Company tries to tell you so.

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Startup Life: Diary of a First Generation Entrepreneur

The Marketing Blog

Rewind a little bit and coming back from the days when we had quit our jobs to do something different, something has changed and that something is LIFE Happy Team Here is one word which still looks the same but appears very different. The key elements of our core team who will take the ‘BRAND’ to a new level !! Reply Sunil Singh July 12, 2010 at 12:10 pm As I always believe- if there is a problem, there will be a solution and solution = Progress.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. As of January 2010, Craigslist boasts close to 50 million unique visitors per month, according to Compete. Participate in my site’s community.

New Year's Resolutions for Job Seekers

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external.

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Facebook, Sharing, Social And Me

Mindjumpers

This is great advertising for consumer communities on Facebook. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook. I really don’t like the fact that Zuckerberg and his team are promoting this. Tweet Written by Tehneyat who currently resides in London, United Kingdom from where she is blogging for Mindjumpers. You can follow Tehneyat on Twitter @tehneyat.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

NBC Targets Local Markets on the New Digg

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk NBC Targets Local Markets on the New Digg by Adam Sherk on August 11, 2010 Through branded profiles and the personalized “My News” feature on the new Digg, publishers are hoping that building up followers who view them as a preferred or trusted source will enable them to reach a larger number of users on a regular basis.

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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > 11 Characteristics of Highly Influential Blog(ger)s 11 Characteristics of Highly Influential Blog(ger)s by Tamar Weinberg on February 23, 2010 Share A few weeks ago, I posted about the seven characteristics of highly effective online video. Bloggers who focus on a niche and tackle it are highly respected among their peers and within their communities.

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun. Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. In 2010, with eleventy billion new experts, the “experts&# of the early days are no longer interested in giving away social media trade secrets, and you won’t find them shared openly online. After all, the companies are intruding on their turf unannounced.

How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Now would be a good time to ‘join’ AT&T’s PR team.&# We’re also being followed by several people on Verizon’s PR team who are doubtless enjoying the ride.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. A recent Cone Inc.’s

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Bain Capital Ventures Launches an Innovation Center | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Bain Capital Ventures Launches an Innovation Center Written on July 13, 2010 by Justin Levy in community , entrepreneur , innovation , networking 1 Comment - Leave a comment! An opportunity to network through Bain Capital Ventures with companies in a range of vertical including: media, retail and restaurants, healthcare, financial services, and information technology.

Important Facebook News: Privacy Updates

Almost Savvy

Please note that this change will not affect your advertising campaigns and there is no action required on your part.Facebook is a company that moves quickly, constantly innovating and launching new products to improve the user experience. Thanks,The Facebook Ads Team If you enjoyed this post, make sure you subscribe to my RSS feed ! Register Now for LeWeb 2010 © 2010 Almost Savvy.

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > How a Small New York City Hotel Put Itself on the Map through Social Media How a Small New York City Hotel Put Itself on the Map through Social Media by Tamar Weinberg on March 4, 2010 Share Did you know that New York City offers more opportunities than the standard tourist attractions? Twitter, he says, “became my way of talking with a community of people.&#

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The Growth of Demand Discovery

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! I lead the Demand Generation team at my organization. However, the teams name, as well as my title, only tell a small fraction of the story.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Somebody’s “strange&# social network is someone else’s potentially thriving customer community.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? Would a company launch a major television campaign if the CEO had never watched TV? Most B2B companies have fewer customers, so the opinions of each are magnified.

The Digital Five Tool Player

Adam Cohen

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. I contemplated using “customer,&# “audience,&# and even “constituents&# here, but community seems to broadly cover business partners, customers, and prospects.

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