Proactive Report

JANUARY 2, 2010

No wonder networked markets have no respect for companies unable or unwilling to speak as they do. Do you have a content strategy that speaks to the needs of your community? Then it’s over to the company or organization to foster the relationships. They want to speak to the actual people at the company.

Company 75

Company Social Media Trends Influencer 75

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

SocialFish

FEBRUARY 25, 2011

Every day we see news reports of public relations nightmares – most recently Kenneth Cole’s tweet about his spring collection and the unrest in Egypt ( The Seven Stages of Committing a Social Media Sin and Kenneth Cole & Every CEO: This Is Your Social Media Wakeup Call ). Vice President of Corporate Communications in advance.

Guidelines 202

Guidelines Social Media Policies Training 202

Jeff Esposito

MARCH 25, 2013

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

Communities 40

Communities Survey Social Media Management Upcoming 40

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). million in 2010 and $513 million in total yearly revenue in 2018.

B2B 150

B2B Social Media Brands Hubspot 150

Buzz Marketing for Technology

NOVEMBER 9, 2011

All of that is a good start, but the results you need to justify your efforts will come by taking a holistic company approach. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

Social Media 198

Social Media Jive ROI Press Release 198

The Social Media Incubator

NOVEMBER 3, 2010

by admin on November 3, 2010 According to CNET News , the company Coach Leatherware has seen a virtual outcry of negative feedback along with some shocking images posted by online visitors for using animal fur in some of their products. Instead, they allowed their community (Coach has over 1.2

Social Media 100

Social Media Small Business Foursquare News 100

Viper Chill

APRIL 1, 2010

You are here: ViperChill » ViperChill » ViperChill Monthly Report 6 ViperChill Monthly Report 6 Written by Glen, this post has 63 Comments It has now been six months since I relaunched ViperChill. Although I don’t have any goals for the size of the community here, I still think it is an interesting metric to monitor.

Report 63

Report StumbleUpon Sites Blogger 63

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. What do you think will be seen in 2010? Check it out at [link] Reply Jean-Hugues January 12, 2010 at 3:16 am Nice list!

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Social Media Strategery

JANUARY 5, 2012

." - Clay Shirky at TED Cannes in June 2010. Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Before our VPs starting using Yammer to communicate with the workforce, we had groups of Android geeks and fitness gurus.I'm

Collaboration 139

Collaboration Wiki Yammer Policies 139

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. Using social media enables your company to reach a huge number of potential customers. Please share your experiences!

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Proactive Report

DECEMBER 30, 2009

Branded content will become an important part of PR in 2010: Branded content is essentially a fusion of advertising and entertainment, says Wikipedia. Branded content snagged 32% of overall marketing, advertising and communications budgets. And the numbers are expected to jump significantly in 2010. And that’s a PR skill.

Trends 40

Trends Brands Content Web 2.0 40

Proactive Report

DECEMBER 30, 2009

Branded content will become an important part of PR in 2010: Branded content is essentially a fusion of advertising and entertainment, says Wikipedia. Branded content snagged 32% of overall marketing, advertising and communications budgets. And the numbers are expected to jump significantly in 2010. And that’s a PR skill.

Trends 40

Trends Brands Content Web 2.0 40

Convince & Convert

SEPTEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. When Jeff Vinik bought the team in 2010 , he needed to make some major changes. At this home game in 2010, there were more Detroit Red Wings jerseys represented than Lightning. Listen Now. The RSS feed is: [link]. million viewers.

Brands 127

Brands Sports How To MySpace 127

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here.

News 274

News Google SEO Postrank 274

Dave Fleet

APRIL 4, 2018

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. When social media first emerged, I found it absolutely compelling.

Team 150

Team Social Media Training Foursquare 150

The Realtime Report

APRIL 16, 2014

Yet back in 2010 (a simpler time for both sites, pre-IPO’s), both sites were generally untapped when it came to ad revenue and mass appeal for small businesses. Prior to Facebook’s IPO, Zuckerberg sent a letter to investors in 2012 in which he said the following: “Facebook was not originally created to be a company. Facebook’s Follies.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Why do manufacturing companies need digital marketing? Why should you suddenly start spending time, money, and effort in digital marketing for your manufacturing company? The 2020 buyer journey is an online journey.

B2B 136

B2B Marketing Construction Committee 136

Saying It Social

JULY 22, 2010

The advice that gets the most votes by 5pm ET on July 23rd wins an iPad and more importantly to me, some pretty nice recognition in the social media community. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence.

ROI 128

ROI Social Media StumbleUpon Digg 128

SocialFish

NOVEMBER 3, 2010

Back in April 2010, my post for SocialFishing The Role of Crisis Communications in Your Social Media Strategy explained the importance of incorporating social media into your crisis communications plan. The history shows the problem can start from either inside the company (a wayward tweet) or an outsider.

Attensity 169

Attensity Reputation Press Release Survey 169

Adam Sherk

AUGUST 11, 2010

Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories. I’ll do a follow-up post when there is more data to report on.

Digg 166

Digg Marketing News Press Release 166

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Simple, right? Do we really want that?

Class 184

Class Blogger Issues Review 184

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. When you browse the web.

Study 155

Study Health Care Facebook Digg 155

Direct Marketing Observations

APRIL 26, 2010

Posted: April 26th, 2010 By: Jason Breed. The majority of companies today are not set up to handle this new consumer. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer. So what is this post about then?

Social Media 173

Social Media Radian6 Apple Marketing 173

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

Social Media 153

Social Media Postrank Energy Tourism 153

The Realtime Report

SEPTEMBER 19, 2019

While the studios/networks worked aggressively to maintain and regain their entertainment power base, the community also stepped up to address the #metoo movement, which had been around for a long time but rightfully started to gain prominence. A recent Beano Studios report found that 55 percent of Gen Alphas regularly create video content.

Industry 79

Industry Film Analysis Project 79

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out.

Facebook 172

Facebook Study Small Business Nielsen 172

Twist Image

NOVEMBER 12, 2010

Leveraging Social Media, some brands are getting a semblance of engagement, but community (real community) is not happening all that often. If I Blog, then you comment and I respond, that's not community. companies online, making this an exclusive club. companies online, making this an exclusive club.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Yes, social media applies to B2B. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency. And it’s real-time.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Webbiquity SMM

MAY 3, 2011

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

MARCH 25, 2010

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Proactive Report

SEPTEMBER 21, 2010

While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S. How is PR faring?

Social Media 91

Social Media Telecommunications Automotive Microblogging 91

Proactive Report

DECEMBER 29, 2009

Build a community of fans and evangelists on Twitter, Facebook and other social mews site like StumbleUpon so that they pass on the content and start conversations about your company and your brand. This short video explains it well. A social media newsroom with news feeds gets the content out here. Bookmark to: Hide Sites.

News 74

News Trends Yahoo StumbleUpon 74

Saying It Social

JUNE 22, 2010

Let’s take a look at how two franchise companies that work with children, Sylvan Learning Center and Computer Explorers , could use Foursquare to help get children more excited and interested in their services. Comment by roulet cheat | July 21, 2010 | Reply [.] Does your business implement Foursquare deals? If so, please share!

Foursquare 137

Foursquare Badge Privacy Social Networking 137