Adam Sherk

JANUARY 12, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? What Horrible Things Did Time Magazine Do in 1964? Great work, Adam.

Team 179

Team Twitter Facebook Press Release 179

Adam Sherk

OCTOBER 23, 2009

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. That’s a pretty good figure considering that direct navigation still represents the lion’s share of traffic to newspaper and magazine sites.

Hitwise 124

Hitwise Social Media Digg Survey 124

Techipedia: Tamar Weinberg

JULY 15, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing > 7 Deadly Blog Writing Sins 7 Deadly Blog Writing Sins by Tamar Weinberg on July 15, 2010 Share This is a guest post by Frank Lee. Reply dcromwell July 15, 2010 at 1:36 pm Large pictures and big graphics are a turn off.

Blogger 250

Blogger Engineering Flickr SEO 250

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

News 149

News Module Widget Facebook 149

Direct Marketing Observations

APRIL 26, 2010

Posted: April 26th, 2010 By: Jason Breed. The majority of companies today are not set up to handle this new consumer. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer. So what is this post about then?

Social Media 173

Social Media Radian6 Apple Marketing 173

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Is Your Company in the Content Marketing Industry? Consider a company like Kodak.

Content 124

Content Marketing Consultant Social Media 124

Adam Sherk

OCTOBER 20, 2009

Of course the larger question is whether or not companies will use third-party services to distribute press releases via Twitter when they can do so for free on their own. in the comments below, today I corresponded with Greg Galant , CEO of Sawhorse Media, the company behind Muck Rack.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

JUNE 5, 2009

I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Publishing 100

Publishing Google NoFollow Guidelines 100

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. Instead, Ill find a nonprofit and community I respect and trust. But I wont donate through the DD campaign. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 233

Class Campaign Klout Influencer 233

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Strategy Social CRM Company 117

Ari Herzog

SEPTEMBER 30, 2010

Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Blog featured in the AdAge Power 150 list as well as Canada’s Top 50 Marketing Blogs, and won the Hive Award for Best Social Media Blog at the 2010 South by South West festival. Featured in Marketing in 2010 book.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Proactive Report

MARCH 20, 2010

“The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute that all is lost.&#. He refers to the article about Ghost Blogging in the February issue of Entrepreneur magazine. But we were in an era of one-way, mass communication. Ghost writing is not one of them. (

Blogger 72

Blogger Microsoft Social Media Consultant 72

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. is my vote. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

The Marketing Blog

NOVEMBER 23, 2007

I remember speaking to a journalist from a leading business magazine some-time back who was really passionate about a story he had to cover. It would be great if you can share, what goes on in your mind while you’re trying to write a particular piece. I could see the fire in his eyes. I could sense it. Theme: Pressrow.

Blogger 100

Blogger Web 2.0 Startup FeedBurner 100

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. What BP Can Learn From the Umpire.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way. It’s in our DNA.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech. What is an Industry? click for full size.

Industry 64

Industry Social Media Influencer Mobile 64

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela.

Questions 160

Questions Social Media Consultant Education 160

Buffer Social

JULY 28, 2016

The campaign that brought in 100 new attendees for a company event. If you ask your CEO, “Is it important for the company to be on social media?” Help your CTO evangelize on social media for your company. You: Welcome to the coolest company ever! The day you generated a ton of leads for the sales team. Your Coworker.

Social Media 76

Social Media Marketing Team Guidelines 76

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Agencies need to advocate for cooperation and help make it happen.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

Facebook 279

Facebook How To Marketing URL 279

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. an ad in our alumni magazine, a note in our alumni e-newsletter, posters around campus (my experimentation with QR codes), print ads, Facebook ads, etc. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Project 170

Project How To Class Posterous 170

ProBlogger

DECEMBER 30, 2011

Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. He started Think Traffic in 2010, and quickly built a solid reputation for building quality content. Marcus started a swimming pool company in 2001. Marcus Sheridan.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Why do consumers now have great and collective power to, well, dictate what companies do?

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 5, 2010

If you’re looking to be included on 2010′s list, you now know what to do. 40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.

Marketing 265

Marketing SEO Journal Engineering 265

Viper Chill

JULY 19, 2010

I use networking as a very broad term which chould include creating connections with bloggers, finding companies who can help you to get your offering out there and utilising other areas of social media to get eyeballs on your creation. Reply Glen says: July 19, 2010 at 8:34 am Thanks Dan, really glad that you enjoyed it! This is gold.

Industry 76

Industry SEO Strategy Directory 76

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Viper Chill

AUGUST 12, 2010

Discussions start from questions, and this is a great way to get a conversation going in your community, especially if you make bold statements on a hot topic. I find inspiration from magazine covers, books, and other bloggers along with my own imagination. Reply Glen says: August 12, 2010 at 12:03 pm Hey Dan, Awesome!

Content 78

Content How To Examples Questions 78

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 10, 2011

It started 2010 with roughly 350 million users and is now on its way to 600 million. Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings.

Facebook 210

Facebook B2B Privacy MySpace 210

Social Media Strategery

AUGUST 18, 2010

Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Government 2.0

Education 135

Education Social Media Gov 2.0 Class 135

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Adoption soared. 85% of Inc. Social Media Strategy Guides.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JULY 29, 2010

Tagged as: audacity of free , authors , book , chris brogan , free , Marketing , social media { 3 trackbacks } VIP Access: The VIPerchill Business Plan August 4, 2010 at 4:12 am Could Consultants Offer Incentive-Based Pricing? August 4, 2010 at 6:01 am Could Consultants Offer Incentive-Based Pricing? “Leaders are accessible.&#

Products 267

Products Consultant Price Social Media 267