Buzz Marketing for Technology

FEBRUARY 2, 2011

Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

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Marketing iPad Applications B2B 265

Twist Image

MAY 21, 2013

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. Fast-forward a mere three years, and now she comes home from school, takes out her iPad. So, how are the brands stacking up? Is your brand ready? and that''s it.

iPad 105

iPad Tumblr Yahoo iPhone 105

Twist Image

NOVEMBER 12, 2010

The more astute you are to the online channels (and tactics like consumer reviews), the more you begin to realize that brands can't hide. Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Saying It Social

JULY 22, 2010

The advice that gets the most votes by 5pm ET on July 23rd wins an iPad and more importantly to me, some pretty nice recognition in the social media community. In order to get what you want you have to be good and play nice; sharing is good, too. If you’re a skeptic and expect instant gratification you’ll find yourself without.

ROI 128

ROI Social Media StumbleUpon Digg 128

Twist Image

JANUARY 6, 2011

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We also can't ignore the powering growth of Facebook. Over the holiday break, Facebook was named the most visited site in 2010. Do you own your brand online?

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

Kikolani

AUGUST 2, 2011

The thing I have been been trying to win for over a year now – a brand new iPad! Tweet the post and like it on Facebook using the buttons below! Linking to the Right Facebook Fan Page – This post is written for people who want their employer’s fan page to show up at the top of their personal Facebook profile.

ROI 126

ROI Social Media Google iPad 126

Saying It Social

MAY 1, 2010

After you’ve published your blog, you should post it on your Facebook Business Page , tweet it on Twitter , share it on LinkedIn , bookmark it on social bookmarking sites, and post it on document sharing sites. An RSS feed is simply a real-time running list of posts, tweets, blog posts, Facebook links, etc.

How To 132

How To Google Reader Social Networking Ping.fm 132

Adam Sherk

JULY 22, 2009

It’s not just that users expect a branded experience on a dedicated domain. It’s that there are so many SEO and audience development initiatives, including social media marketing, that simply work better when a site exists on its own unique, branded domain. Best of luck to both GQ.com and DETAILS.com.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. The lesson of chapter 4 is Mindset Matters. The time has come to reinvent.

News 121

News Press Release Survey SEO 121

The Way of the Web

JUNE 15, 2010

Until now, the original creator of a Facebook page couldn’t remove themselves or be removed, without personal intervention by someone in the Facebook team. Until now, the original creator of a Facebook page couldn’t remove themselves or be removed, without personal intervention by someone in the Facebook team.

News 32

News Facebook Blogroll iPad 32

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. What I found most interesting is the continued shift in the perception of the Apple brand. Thats convenience!

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

APRIL 8, 2010

After a few days of messing around with it, the iPad reminds me very much of that remote control with a cord. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. I use my iPad instead of my iPhone, not instead of my MacBook. Same with email.

iPad 136

iPad Content iPhone Wireless 136

Diva Marketing Blog

JULY 11, 2014

Hence, if I’m seeing a commercial on Judge Judy and happen to be on a news site with RTB inventory at the moment, an advertiser could make sure I am seeing a display ad for the same brand. In contrast, unrelated multitasking is when I’m checking e-mail or messaging a friend on Facebook while watching a show.

Research 83

Research Smart Phone Aggregator iPad 83

Proactive Report

OCTOBER 25, 2011

Apple released the first iPad in April of 2010 and sold 3 million within 80 days. A citizen is not a journalist, simply because she uses Twitter and Facebook to talk about current events, but because when she does come across an unusual event, she acts in a journalistic manner. What does that mean?

Journal 99

Journal News Digg Sports 99

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? I also recommend it on the iPad. See my review of the iPad review here) This content would also make a fantastic Facebook application. All of us have influences. People who have educated, inspired, engaged, supported us.

Social Media 112

Social Media Strategy Influencer Education 112

Techipedia: Tamar Weinberg

AUGUST 2, 2011

If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. One is Hootsuite for iPad. Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#.

Tools 277

Tools Tips Marketing Social Media 277

Kikolani

NOVEMBER 7, 2011

Anyway, I arrived in plenty of time to check in, freshen up, and get head out to the Social Media Examiner dinner where I got to dine with some awesome social media enthusiasts as shown below in the photo from Social Media Examiner’s Facebook page. Thank goodness for my iPad which kept me otherwise entertained! Related Posts.

Hotels 153

Hotels iPad eBook Screencast 153

Bare Feet Studios

AUGUST 18, 2010

Tagged as: apple , backups , find myphone , fun , gps , iphone , itunes , mobileme , security , stolen , theft protection 14 Tweets { 21 comments… read them below or add one } Amy Zampella August 18, 2010 at 11:31 am Wow, what a story Rox. Merry Lee August 18, 2010 at 12:43 pm Good lessons and a fascinating story. Thanks Peter!

iPhone 64

iPhone GPS Upcoming Mobile 64

Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Can't wait to see you on Facebook! Can't wait to see you on Facebook!

Upcoming 124

Upcoming Project News Social Media 124

Jeff Esposito

AUGUST 11, 2010

Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. Large brands and companies with established social presences have communities that they can tap into. A simple post or poll on Facebook or a tweet can give you a vibe of participation.

Social Media 35

Social Media iPad Class Creative Commons 35

Diva Marketing Blog

JULY 11, 2014

Hence, if I’m seeing a commercial on Judge Judy and happen to be on a news site with RTB inventory at the moment, an advertiser could make sure I am seeing a display ad for the same brand. In contrast, unrelated multitasking is when I’m checking e-mail or messaging a friend on Facebook while watching a show.

Research 40

Research Smart Phone Aggregator iPad 40

The Way of the Web

JUNE 30, 2010

Web Strategy Wikinomics Rankings ← The importance of experiencing your community How much to launch a new media brand or project? → Google Me – quick thoughts for and against… June 30th, 2010 · View Comments So the rumours are building about the ‘Facebook killer’ being worked on at Google.

Google 32

Google Adsense MySpace Social Graph 32

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Social Media 141

Social Media Strategy Social CRM Consultant 141

Techipedia: Tamar Weinberg

APRIL 14, 2010

by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun. Thanks to brand new technologies that consistently and constantly claim our attention spans, thereby requiring us to shift our focus on a very regular basis, we’re no longer willing or able to sit still. Is Social Media Becoming Boring?

Social Media 267

Social Media SEO Blogger Communities 267

Kikolani

MAY 28, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, the last few days to join Third Tribe at a good rate, and an easy iPad contest. How to use Facebook with InfusionSoft – an email marketing software / service. 5 big brand social media strategies – a simple look at ways brands do it!

iPad 133

iPad Resources Mashup WordPress 133

Viper Chill

MAY 6, 2010

Typing social media into the tool will give you, among others, the popular phrase ’social media strategy’ Now you know people are looking for actual tips on a strategy they can implement when using social media — probably to get more brand exposure and increase their site traffic. BTW, nice post. Well done once again, Glen!

How To 77

How To Delicious StumbleUpon Postrank 77

Kikolani

SEPTEMBER 17, 2010

10 Facebook tabs to add – for your personal profile (until Facebook gets rid of them too). 10 tips and tricks for your Facebook fan page – call to action, video embedding, hidden content, and more. 8 things that put Facebooks valuation into perspective – infographic. Link Building. Is WordPress 3.0

Mashup 126

Mashup Resources Digg WordPress 126

Techipedia: Tamar Weinberg

MARCH 22, 2011

You could simply opt out of Facebook messages and notifications about new followers on Quora. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. Google Docs.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

APRIL 5, 2012

. “The key: instead of paying for likes, the studio put its resources into creating rich-media elements that far outstrip the ambition of simple games and other movie collateral, such as an interactive tour of the source novel’s capital, which was accessible through Facebook, Twitter, and YouTube.” This is the audible sigh.

Sports 114

Sports Social Media Survey Hashtag 114

Kikolani

JUNE 4, 2010

Why your brand needs a villian to succeed – or how brands can triumph by solving major problems. Stay updated on the latest Facebook privacy changes – from the horse’s mouth. Facebook advertising – 10 laws every marketer needs to know – good tips, even if it is a repost from a year ago.

Resources 127

Resources Mashup WordPress iPad 127

The Way of the Web

OCTOBER 7, 2011

investment went badly wrong, and the initial heavy investment in transferring brands to the digital worlds also had a major stumble. investment went badly wrong, and the initial heavy investment in transferring brands to the digital worlds also had a major stumble. site, as captured by the Wayback Machine Internet Archive.

Paper.li 40

Paper.li MySpace Flipboard Company 40

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Writtent Blog

AUGUST 1, 2013

also offers a number of free templates, several of which support visualization of your Facebook, Twitter, or Google ?nalytics. Being available only to Mac or iPad users, this app is a powerful platform for diagrams, process charts, graphic design, or laying out web design concepts. PiktoChart. OmniGraffle. Web Cartoon Maker.

Tools 110

Tools Diagrams Content Avatar 110

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. I’ve personally discovered several restaurants that way). Go for it in the comments.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

ProBlogger

SEPTEMBER 18, 2017

A tip for growing your podcast audience through Facebook Groups (it’ll help you grow your blog too). He talks about a tip for growing your podcast audience through Facebook groups that I never thought of myself. Pat: 2010 although I wanted to start one year earlier. You can see what it’s all about over at ProBlogger.com/powerup.

Course 46

Course Eventful Questions Groups 46

Kikolani

NOVEMBER 5, 2010

Essential statistics from the State of the Blogosphere 2010 – this post summarizes some major findings, but if you want the full details, head to the source at Technorati. 20 tips for a better blog launch – covers design, branding, content, SEO, and promotion. Facebook deals – sharing the love with coupons for fans.

Mashup 140

Mashup Resources System Products 140