HOW TO: Properly Use Badges to Engage Customers

Badges are among the most visible elements of gamification, the use of game-thinking and game mechanics to engage media audiences. However, social media badges are often maligned as boring or weak. This has been exacerbated by the decline of Foursquare ’s badging system.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet. Badges for levelling rewards.

Trending Sources

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!),

I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Almost Savvy

Posted by Irene Koehler in Facebook , Social Media , Tips , Twitter on March 31, 2010 | 16 responses Hey, you! No badge, no mayorship, no virtual prize, no free sandwich is worth it. Reply Irene Koehler says: March 31, 2010 at 3:14 pm Ah, Myriam, you just made me laugh!

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Oli Gardner reveals key tactics for converting social media followers into buyers, from using a landing page with a clear call to action and offering “social proof&# through badges and widgets to optimizing post-conversion opportunities. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner.

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Instead of “checking in&# at a restaurant or coffee shop via a mobile application, MOJO (and others) let you “check-in&# to a particular piece of Web content (blog post, video, photo, graphical badge), and assign points and other rewards for an array of marketer-determined behaviors. And it’s a lot more than just giving out some badges. Badging for the sake of badging is wasteful and annoying.

Social Media Is CRM

Social Media Network Marketing

Businesses also need to monitor social networking sites, recognizing and rewarding - often with badges, stars or other low-cost measures - those who are most proactive and communicative about a company's products or services. Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive.

Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

I propose the following to the Twitter Pantheon: Get rid of “Follow Us&# signs on web pages, blogs, email, direct mail, catalogs, billing inserts and anywhere else a business wants to use a badge.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Top 20 Twitip Twitter Tips of All Time!


181 Free Twitter Buttons, Badges, Widget and Counters to Help You Find Followers Make a Good Impression with a Custom Twitter Background Twitter On Your BlackBerry How to Get More Followers on Twitter Twitter versus Facebook: Should you Choose One? July 9, 2010 Mohit @MohitVashisht Ah.

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How To Get Celebrities To Tweet You


Most Twitter users usually know to look for the Verified Account badge in the profile information of someone’s Twitter page. February 4, 2010 Comments February 4, 2010 Mia @webbiegirl I love this story. February 4, 2010 Chris Burdge @b_WEST Interesting post Shannon.

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Thoughts from Conversation with Klout CEO Joe Fernandez

Geoff Livingston

The interface, badges, classifications and the way it looks is important to encourage people with lower scores to develop more influence. Ace Blogger Seth Godin doesn’t participate on Twitter, but has a Klout score of 70 in large part due to retweets and mentions.

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Yet Another SXSW Post (And, No, I Don't Know If You Should Go Next.

Almost Savvy

Keeping up-to-date on which parties are where and when, which are invitation-only, open to anyone with a SXSW badge or open to anyone period, is an exercise unto itself. Register Now for LeWeb 2010 © 2010 Almost Savvy.

Private Eyes Are Watching You: Twitter Oversharing and Its Bizarre.


March 9, 2010 Comments March 9, 2010 Rank On Top @rankontop Very intrusive story! March 9, 2010 reggie I think you finally got the point of Please Rob Me. March 9, 2010 Josh @joshhostels It is *not* true that “privacy is over&#.

7 Tips for Effective Marketing with Twitter


Another great option is the ability to add buttons, badges and widgets to sections of your other sites (articles, pages, etc.) February 18, 2010 Comments February 18, 2010 Lois Geller @loisgeller I also think that using a real photo of yourself helps to build your brand on Twitter. February 18, 2010 Lois Geller @Loisgeller PS. February 18, 2010 Aaron @askaaronlee Love the tips! February 18, 2010 Claudia Guzman The tips are indeed valuable.

The Creative Plateau and Content Curation

Sign up | Log in Home Post on this site FAQ Help About Us & Contact Jobs The Creative Plateau and Content Curation Tags: content creation Social Networks October 11, 2010 by Scott Gould 0 So why is the amount of newly generated content beginning to bottom out?

mizz information: List of Nonprofit Social Media and Community Managers

skip to main | skip to sidebar mizz information Monday, February 1, 2010 List of Nonprofit Social Media and Community Managers Every time I see Jeremiah Owyangs list of corporate social media strategists and community managers I wonder when hell do a similar list for companies with fewer than 1,000 employees--or nonprofits, for that matter.

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The Slippery Slope of Association Blogger Outreach

skip to main | skip to sidebar mizz information Tuesday, October 5, 2010 The Slippery Slope of Association Blogger Outreach Its not often that two of my favorite things to blog about happen to intersect but today youre in luck.

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Social Media From A to Z: A Glossary


pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media From A to Z: A Glossary by Pam Dyer on June 30, 2010 Share The social media landscape is changing quickly, and it’s filled with terms that are strange to those who aren’t familiar with it.

Meta! Here’s how Storify looks telling the story of Storify

Naomi Most at 4:22 pm, September 30, 2010 > “I’m concerned that the end result is Frankenstories,&# Ning founder Gina Bianchini told the audience after Herman and Damman gave the Storify demo. links for 2010-10-07 at 9:03 am, October 7, 2010 [.]

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

If you’re looking to be included on 2010′s list, you now know what to do. Like last year, if your article is highlighted in this comprehensive post, there’s a badge for you to proudly celebrate this achievement on your site.

Unlocking the value of Foursquare « The Cube

Gemma Went

You can earn points and unlock badges as you discover new things. There is a competitive edge to it (the more you check in at locations, the more points and badges you win – there’s even a leaderboard), however I believe the true value is in the word of mouth opportunities they offer.

The Intersection of Online Communities and Learning Management Systems


percent of respondents who reported using either an LMS or a learning content management system (LCMS) in the 2010 edition of the survey. Automation tools available in some community tools allow organizations to create a lite LMS type experience: watch a video and earn a badge.

Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Great Example of a Multimedia News Article from { 1 comment… read it below or add one } Nicole February 15, 2010 at 6:06 pm I think you’re onto something.

How To Create a Conference Badge Page

Bare Feet Studios

You can use FTP to create a custom directory for your badges or you can also use the image up-loader that comes with your blog site. This is what you would place in your Event’s Badges page (assuming you replace the appropriate URLs and file names as outlined above: Step 5. Since you already have the code for your image, it’s a snap to add your graphic(s) to your badges page right above your TextArea source code. See the PodCamp Hawaii Badges page for examples.

Why Foursquare and I Split Up

Ari Herzog

After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. ” Citing privacy concerns, I initially deleted my Foursquare account in October 2010. I explained my reasons on their deletion form: “You lost me by splitting into two apps. I don’t want two apps. I want one app.” ” “I never used Foursquare to find places; I used and still use Yelp.”

How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). Businesses can engage and reward consumers by providing deals and discounts to Foursquare users that hold certain badges for checking in and patronizing their business. Uncategorized | Information about Careers | July 12, 2010 | Reply Great idea, thanks for this post! Comment by roulet cheat | July 21, 2010 | Reply [.]

Social Media Predictions for 2010

Social Media Marketing

I'm sure you've seen your fair share of social media predictions for 2010 by now. And while my posting is a little late, I hope I'm note treading too fine a line by waiting until 2010 hits before I make my predictions. Okay, so where does that leave us for 2010?

Learning + Technology: The Latest on What Associations Are Doing


Less than 10 percent of respondents indicated that have experimented with trendy new options like massive open online courses (MOOCs), digital badges, flipped classrooms, or gamification.

Open Community: Talkers Toolkit


On that page, you’ll find some of our cool badges… Get this badge. Get this badge. Spread the Word about Open Community. Do you believe in the concepts in our book, Open Community , as passionately as we do? Do you have an example of Open Community in action?

I Will Not Write About Old Spice

Adam Cohen

Socialized Joins Social Media Informer August 25 Launch


If you're a regular reader of this blog and you're very observant, you may have noticed the Social Media Informer badge on my right sidebar. I was asked to participate in this week's launch of this new site which looks to have a great strategy for aggregating and distributing social

The Reality Behind the Check-In Hype [infographic]


Facebook has of course been good at picking up on media trends as they launch their own LBS service in Facebook Places in August 2010. However various badges would only motivate 1% of mass consumers to use it.

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Social Media Chat Tuesday, July 21st

Adam Cohen

Latest from the Open Community Virtual Book Tour


Get this badge. Don’t have the book yet? Buy it now. We want to hear your thoughts on it! Since our last book tour update, we talked PR 2.0

Tell us what you think about Open Community.


Get this badge. We know lots of you have now bought the book. Please give us feedback, let us know what you thought, let us know how you’re sharing ideas with colleagues, let us know if you disagree with anything in the book… We’re dying to hear from you.

Open Community Virtual Book Tour Schedule


Get this badge. Here’s the schedule for our Open Community Virtual Book Tour for next week. Don’t have the book yet? Buy it now. 11/15/10 – Thanks for Playing | Elizabeth Engel. 11/15/10 – Pulse + Signal | Andre Blackman.

Local Business Offers Up Foursquare Special

Freelance Social Media

It was the venue of Lawrence’s only known “Swarm&# badge on Foursquare so it should come as no surprise that it would have such a special.

Latest from the Open Community Virtual Book Tour


Get this badge. Don’t have the book yet? Buy it now. We want to hear your thoughts on it! Here’s the schedule for our Open Community Virtual Book Tour for next week.

Facebook Page Managing Updates for Admins

Saying It Social

Marketing Tab: Access useful information about promoting your Page with advertising, adding a badge, and incorporating a Like Box on your website. Facebook Pages help brands, businesses, and public figures build a presence to connect with the people who like them on Facebook.