You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Twitter stats and analytics tools – top 10 by Social Media Today. 9 Twitter Apps Worth Another Look by Web Analytics World.

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Twitter: Real-Time Analytics And How It Can Help Your Business


Real-time Analytics allows companies to: • Select counts and tweets from users. Tags: Marketing & Communication Twitter analytics Application Programming Interface Marketing marketing tool Real-time analytics Twitter API

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Analytics.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Doug Akin previews six new features (as of May 2010) in Facebook that enable brands to expand the functionality and engagement potential of their Facebook pages. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Facebook SEO Ranking Factors, 2010 Study Results by aimClear.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Trevor Jonas explains how Google’s various tools — from Google News and blog search to Google Reader and Analytics — combined create a powerful and free social media monitoring platform, and how these would enable Google to “absolutely blow away any of the existing monitoring services tomorrow if it wanted to.&#. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner.

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Social Media Analytics: Measuring the Web’s Newest Marketing Frontier


Facebook has long been a thorn in the side of marketing executives who understand the necessity of creating exposure on the popular networking site but who cringe at the thought of being unable to effectively measure ROI through traditional web analytics.

Fetching Friday – The Final Resources Mashup of 2010


Year end blog reviews from Skool of Life and Prolific Living – great examples of how to do a 2010 wrap up and see the development of your blogging. And the Oscar goes to… 2010’s best Facebook pages – a look at fan pages in a variety of niches / industries.

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Google To Introduce Opt Out Browser Plug In For Analytics

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Google To Introduce Opt Out Browser Plug In For Analytics Up until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie&#. Next I log into my Google Analytics account to get the latest data for my clients. What does that mean for us Google Analytics junkies??

Australia Sharepoint Conference June 16/17 2010

Laurel Papworth

The guff on the front page says: This will be THE Australian SharePoint Conference to learn about both SharePoint 2007 and SharePoint 2010. Building an Analytics solution with SharePoint 2010, Microsoft CRM and BI – 200 Level. Interesting.

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Dave Fleet

You feature insights from numerous marketing luminaries in your book, among them Avinash Kaushik, Google’s analytics evangelist. How do you see web analytics fitting into the modern marketing system? Tags: books communications marketing pr public relations analytics

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Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Share and Enjoy: Tags: analytics , engagement 2 Comments Melanie Baker Posted February 8, 2011 at 2:59 PM Hi Tara, Thanks for the overview.

Thinking Through 2010

Net-Savvy Executive

So here's a quick list of posts from 2010 that I'd like to see people discover. The Importance of the Analyst , Learning Curves for Social Media Analysis , and Can Analytics Be Taught? When people complain that the software doesn't automate the analytics role, ask them when software ever replaced insight. Analytics is a power tool, which works best in the hands of a skilled specialist. I don't try to post every day.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Google Analytics ) to the lesser-known (e.g., How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? How can you get more links to your blog? Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make?

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New Dashboards Blend Analytics Sources

Net-Savvy Executive

And increasingly, too many disparate sources of data, many with their own analytical tools. So it's interesting to see a new crop of startups offering tools that pull analytics data from multiple sources into a single dashboard for analysis and reporting. Too much information.

Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

Social Media Reading April 30 2010

Proactive Report

If you do some analytics on your tweeting you will soon dicover what itme of day you get the best results.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. 20 ways to increase the number of your followers on Twitter by Web SEO Analytics.

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

Website publishers will have access to analytics from Facebook’s insights on products and brands. More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers.

Web Analytics that Stand Out from the Crowd


Launched in August 2010 by Edo Cohen and Ran Margalist, Seevolution aims to provide single platofrm to manage your site’s real-time analytics , click maps, and eye tracking. While other web analytic shops focus on a specific feature (e.g. Web Analytics

Digging-in to the new Radian6 Dashboard Improvements

Dave Fleet

Google Analytics integration. Google Analytics – adding Google Analytics to the suite of integrations that Radian6 enables. Given the number of sites that use Google Analytics, this could be helpful for many companies.

Can Analytics Be Taught?

Net-Savvy Executive – Latest Addition to Social Profiling Pages


is also a personal analytics dashboard that allows you to see how many views, clicks and links are linked to you. Technorati Tags: , analytics dashboard , Social Media , Social Network , social profiling pages. analytics dashboard social profiling pages

What You Liked in 2010

Net-Savvy Executive

Sentiment Analysis is Not a Mood Ring - March 2010. Comparing Social Media Analysis Platforms - March 2010. Professional-Strength Social Media Aggregators - June 2010. New Dashboards Blend Analytics Sources - September 2010. Some of the biggest ideas are stuck in draft—or hidden in business plans—but there's another list of my favorite idea posts of 2010. Another year gone, another post or two in the archive.

Top 10 Articles From AriWriter in 2010

Ari Herzog

Using an assortment of analytical tools, here is an unranked top 10 list of the articles I and other guest authors wrote that received the most number of comments, trackbacks, and/or views between January 1, 2010 and today. Fun times are ahead. -- Thank you for reading Top 10 Articles From AriWriter in 2010 at AriWriter.

Thinking Through 2010

Net-Savvy Executive

So here's a quick list of posts from 2010 that I'd like to see people discover. The Importance of the Analyst , Learning Curves for Social Media Analysis , and Can Analytics Be Taught? When people complain that the software doesn't automate the analytics role, ask them when software ever replaced insight. Analytics is a power tool, which works best in the hands of a skilled specialist. I don't try to post every day.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g.

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Monitor your social space with 7 tools and 16 minutes of setup.

Direct Marketing Observations

Tags: social media monitoring analytics marc meyer web analytics listening and monitoring

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

You can also get Google Analytics installed on your Facebook Fan page. Facebook Analytics for domains was recently announced as well. According to your web analytics, what social media site gets you more traffic? Reply Kwame June 16, 2010 at 1:34 pm It’s our pleasure Chris.

9 Criteria For Selecting A Social Media Agency

Dave Fleet

Caveat: That measurement may involve seeing sales, website analytics or other internal measures from you. Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Looking back now, I can see how my approach has evolved and matured since then. What’s more, as I’ve spent more time on the consulting side, my focus has shifted from self-identified “experts&# to agencies.

Sysomos Acquired By Marketwire

Dave Fleet

January 2010. February 2010. April 2010. April 2010. May 2010. Strong analytics. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. Buzzgain. Meltwater. Biz360. Attensity. DNA13. CNW Group. Scout Labs. Lithium Technologies. Note: CNW Group is a 76design client.

Which Buttons are Packing the Punch?


Example of using Google Analytics Track Event to get a deeper look at which buttons are generating the most impact. I recently created a site to share my thoughts on online marketing analytics. Now, let’s take a look into my Google Analytics account.

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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Analytical Blogs that take a good look at data and analyze it clearly are hugely resourceful. Reply Tamar Weinberg February 23, 2010 at 11:03 am That’s one of the biggest ones. Reply Glen Allsopp February 23, 2010 at 11:50 am This post is amazing, Tamar.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Social media ROI is a hot topic right now, as social media begins to (slowly) mature.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

after my convincing appearance on The Agenda on TVO in February 2010. gabriel catalano | in-perfección May 17, 2010 at 8:41 am SmilingTree Writes » Blog Archive » Weighing In on the Facebook Debate May 18, 2010 at 11:56 pm Are We Rats in the Maze of Privacy?

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. cents Reply Heather Villa May 18, 2010 at 10:46 am It is always a good idea to have a social media strategy.

No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

by Tamar Weinberg on July 7, 2010 Share Over the past two years or so, social media’s increased popularity has really done something for those assuming that it’s all a “get rich quick&# opportunity. Reply Tamar Weinberg July 7, 2010 at 9:29 am Thanks Monique!