Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns. The client wants to know if their social media campaign is working!

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Twitter: Real-Time Analytics And How It Can Help Your Business

Mindjumpers

Real-time Analytics allows companies to: • Select counts and tweets from users. Tags: Marketing & Communication Twitter analytics Application Programming Interface Marketing marketing tool Real-time analytics Twitter API Tweet Being a company present on social networks – such as Twitter or Facebook – the given platform gets an even more important role in the business, when it is possible to analyse the company’s marketing effort.

Google To Introduce Opt Out Browser Plug In For Analytics

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Google To Introduce Opt Out Browser Plug In For Analytics Up until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie&#. Next I log into my Google Analytics account to get the latest data for my clients. What does that mean for us Google Analytics junkies??

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Google Analytics ) to the lesser-known (e.g., How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? How can you get more links to your blog? Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make?

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Top 10 Articles From AriWriter in 2010

Ari Herzog

Using an assortment of analytical tools, here is an unranked top 10 list of the articles I and other guest authors wrote that received the most number of comments, trackbacks, and/or views between January 1, 2010 and today. Fun times are ahead. -- Thank you for reading Top 10 Articles From AriWriter in 2010 at AriWriter.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. Twitter stats and analytics tools – top 10 by Social Media Today. 9 Twitter Apps Worth Another Look by Web Analytics World.

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Thinking Through 2010

Net-Savvy Executive

So here's a quick list of posts from 2010 that I'd like to see people discover. The Importance of the Analyst , Learning Curves for Social Media Analysis , and Can Analytics Be Taught? When people complain that the software doesn't automate the analytics role, ask them when software ever replaced insight. Analytics is a power tool, which works best in the hands of a skilled specialist. I don't try to post every day.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Trevor Jonas explains how Google’s various tools — from Google News and blog search to Google Reader and Analytics — combined create a powerful and free social media monitoring platform, and how these would enable Google to “absolutely blow away any of the existing monitoring services tomorrow if it wanted to.&#. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner.

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Australia Sharepoint Conference June 16/17 2010

Laurel Papworth

The guff on the front page says: This will be THE Australian SharePoint Conference to learn about both SharePoint 2007 and SharePoint 2010. It’s built on more than 2 years of experience applying social technologies in the Enterprise and covers what is possible now, and what will be possible with SharePoint 2010. Building an Analytics solution with SharePoint 2010, Microsoft CRM and BI – 200 Level. june 2010 lionel gomes da rosa sharepoint social crm

How Bloggers and Webmasters Violate Your Privacy With Google Analytics

Ari Herzog

of bloggers and other webmasters around the world use a free tool called Google Analytics to track website visitors and click-through metrics. You will also use reasonable endeavours to bring to the attention of website users a statement which in all material respects is as follows : “This website uses Google Analytics, a web analytics service provided by Google, Inc. If the above title drew you in, good. Keep reading. Thousands (millions?)

What You Liked in 2010

Net-Savvy Executive

Sentiment Analysis is Not a Mood Ring - March 2010. Comparing Social Media Analysis Platforms - March 2010. Professional-Strength Social Media Aggregators - June 2010. New Dashboards Blend Analytics Sources - September 2010. Some of the biggest ideas are stuck in draft—or hidden in business plans—but there's another list of my favorite idea posts of 2010. Another year gone, another post or two in the archive.

Thinking Through 2010

Net-Savvy Executive

So here's a quick list of posts from 2010 that I'd like to see people discover. The Importance of the Analyst , Learning Curves for Social Media Analysis , and Can Analytics Be Taught? When people complain that the software doesn't automate the analytics role, ask them when software ever replaced insight. Analytics is a power tool, which works best in the hands of a skilled specialist. I don't try to post every day.

New Dashboards Blend Analytics Sources

Net-Savvy Executive

And increasingly, too many disparate sources of data, many with their own analytical tools. So it's interesting to see a new crop of startups offering tools that pull analytics data from multiple sources into a single dashboard for analysis and reporting. Too much information. This is one of those posts that started as a more detailed look at a few tools, but as I was looking around, more platforms kept popping up on the radar. So it's become a list, which is probably just as well.

Can Analytics Be Taught?

Net-Savvy Executive

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Dave Fleet

You feature insights from numerous marketing luminaries in your book, among them Avinash Kaushik, Google’s analytics evangelist. How do you see web analytics fitting into the modern marketing system? Web analytics is one of the ways to do the tracking and measurement I just preached about. Going forward, the role of analytics will only increase as marketers create data-driven cultures. Tags: books communications marketing pr public relations analytics

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Analytics. 100 Thoughts on Social Media (Conversation Agent): This may be one of the shortest blogs post I’ve added to this 2010 list. Analytics.

Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. This enables a webmaster to view analytics for their sites without having to switch between Google Analytics and Google Webmaster Tools. Analytics are an important tool for all webmasters.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

Website publishers will have access to analytics from Facebook’s insights on products and brands. More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S. consumers spent a staggering seven hours a month on Facebook!

Facebook vs Twitter (A Comparison)

The Marketing Blog

I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. thanks [link] Reply WOAHWOAHWOAH April 22, 2010 at 7:52 pm if u ask me, whether someone uses FB or Twitter depends on the ‘purpose’ FB is more about friends and family. Reply Aditya March 9, 2010 at 4:08 pm nice post.

About.me – Latest Addition to Social Profiling Pages

Mindjumpers

is also a personal analytics dashboard that allows you to see how many views, clicks and links are linked to you. Technorati Tags: about.me , analytics dashboard , Social Media , Social Network , social profiling pages. analytics dashboard social profiling pages Tweet Written by Tehneyat Waseem who currently resides in London, United Kingdom from where she is blogging for Mindjumpers. You can follow Tehneyat on Twitter @tehneyat. The about.me

Fetching Friday – The Final Resources Mashup of 2010

Kikolani

Year end blog reviews from Skool of Life and Prolific Living – great examples of how to do a 2010 wrap up and see the development of your blogging. And the Oscar goes to… 2010’s best Facebook pages – a look at fan pages in a variety of niches / industries. Facebook in 2010 – great infographic about the changes that Facebook has undergone and user stats. 77 things I did in 2010 – want to know what you can accomplish in one year?

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g. Tags: Social Media Marketing Alterian SM2 analytics b2b marketing Cision Cymphony Facebook key influencers last click attribution LinkedIn Neilsen BuzzMetrics NyQuil Radian6 social influence social media metrics social media ROI Twitter Vocus

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Monitor your social space with 7 tools and 16 minutes of setup.

Direct Marketing Observations

Tags: social media monitoring analytics marc meyer web analytics listening and monitoring

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4 Ways To Celebrate MLK Day With Social Media

Firebelly

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 1) | Main | Social Media Weekly Roundup 1/11-1/15 » January 14, 2010 4 Ways To Celebrate MLK Day With Social Media Originally posted on January 16, 2009. Details have been updated for 2010. Twitter : Follow @MLKDay and/or use the hashtag #MLKDAY to discuss news and events surrounding the 2010 National MLK Day of Service.

Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. The Freemium model is kind of interesting for Pro Bloggers: it allows registration (in exchange for free use of analytics) to be included in a list of influencial bloggers, making the blog information accessible to professional marketers using PostRank’s additional services (I imagine).

9 Criteria For Selecting A Social Media Agency

Dave Fleet

Caveat: That measurement may involve seeing sales, website analytics or other internal measures from you. Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Looking back now, I can see how my approach has evolved and matured since then. What’s more, as I’ve spent more time on the consulting side, my focus has shifted from self-identified “experts&# to agencies.

Social Media Reading April 30 2010

Proactive Report

If you do some analytics on your tweeting you will soon dicover what itme of day you get the best results. Almost everyday I meet someone who asks me, “How do I keep up with the new ideas in social media?&# The other question I get very often is, “How do I figure out how a new idea relates to my work in PR?&#.

Sysomos Acquired By Marketwire

Dave Fleet

January 2010. February 2010. April 2010. April 2010. May 2010. Strong analytics. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. Buzzgain. Meltwater. Biz360. Attensity. DNA13. CNW Group. Scout Labs. Lithium Technologies. Note: CNW Group is a 76design client.

7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc.,

Social Media Marketing Goals & Tools | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Get Inspired And Go Shopping with French Connection’s Youtique Social Media Marketing Requires Involvement » Social Media Marketing Goals & Tools Posted by admin Oct 6th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant.

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Are We Addicted to Interruptions?

Justin Levy

Written on July 18, 2010 by Justin Levy in business , communications , productivity , video 5 Comments - Leave a comment! That means I stare at the computer a lot (sample designs, analytics, code, basecamp, emails, marketing, blah, blah, blah). Powered By Headway Go To Top Administrator Login Copyright © 2010 Justin Levy All content © Justin Levy.

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Written on June 24, 2010 by Justin Levy in announcements , books , facebook 32 Comments - Leave a comment! You learn about creating an ad, setting a budget, selecting cost-per-click (CPC) or cost-per-impressions (CPM), discovering your target audience, and using Facebook Insights (analytics). Powered By Headway Go To Top Administrator Login Copyright © 2010 Justin Levy All content © Justin Levy.

Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). SAS provides all of its tools free to universities [link] -- and there is no better analytical tool on the marketplace. Waxing UnLyrical -- Topsy.com says: November 1, 2010 at 7:33 am [.]

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5 Steps To A Professional Grade Blog On A Budget

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Blogging , Wordpress / 5 Steps To A Professional Grade Blog On A Budget | Subcribe via RSS 5 Steps To A Professional Grade Blog On A Budget August 9th, 2010 Posted in Blogging , Wordpress Tweet Share While there are quite a few “free” options when it comes to starting a blog, sometimes you want a little more then what they can offer, especially if you are wanting to get serious about building a professional grade blog.

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Customize Your Blog’s Error Page in 5 Easy Steps November 4th, 2010 Tweet This is part of the Blogging for Grasshoppers series Here’s how to customize your 404 error page in 5 easy steps which is a wise thing to do for bloggers, grasshoppers or not. Hy.Ly: A Killer Facebook Welcome App | Waxing UnLyrical says: November 12, 2010 at 5:01 am [.]

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Ball Memorial Hospital's Facebook Nightmare

Firebelly

Digitalia | Indianapolis Social Media Marketing « 3 Stories That Rocked The Social Media World This Week | Main | Fridays 5 Fun Social Media Finds » August 03, 2010 Ball Memorial Hospitals Facebook Nightmare Recently, a transgendered person was allegedly mistreated and refused service by staff at Ball Memorial Hospital, a Clarian Health Partner, in Muncie, Indiana. Posted by: JamesBurnes | August 04, 2010 at 11:43 AM James thank you so much for your comment.

Why You Need a Blog: Blogs Are The Websites of The Social Media.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Post Effectively on Facebook Successful Ways To Create User Involvement » Why You Need a Blog: Blogs Are The Websites of The Social Media World Posted by admin Sep 24th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Social Media Marketing Goals & Tools | Mindjumpers says: October 6, 2010 at 9:44 am [.]

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Actionly also includes Twitter account management and analytics tools. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.

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Digging-in to the new Radian6 Dashboard Improvements

Dave Fleet

Google Analytics integration. Google Analytics – adding Google Analytics to the suite of integrations that Radian6 enables. Given the number of sites that use Google Analytics, this could be helpful for many companies. Tweet Last week, Radian6 announced a whole raft of improvements to their platform and to their engagement console.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. votes, comments, inbound links) and web analytics data (e.g. Seth Duncan is Director of Research and Development at Beyond Analytics. Waxing UnLyrical -- Topsy.com says: November 18, 2010 at 10:02 am [.]

Towards an integrated analytics approach in email marketing

Social Email Marketing

Email marketing click-through email metrics integrated marketing web analyticsIn the early days of the Internet, measuring the impact of your online activities was very simple. Those who owned a website were already satisfied if they could monitor how much traffic was being generated, how many pages visitors viewed, and which ones. Back then, email marketers monitored how.