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Has COVID-19 Killed Black Friday?

Ignite Social Media

What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. Add to that the 5,300 US stores that have closed just this year, proving that the retail apocalypse that began in 2010 is far from over. Amazon Prime Day. But this year is going to be very different. Cyber Monday.

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Facebook Prepaid (Something) Coming Soon?

Bill Hartzer

Based on recent domain name registrations by Facebook , it looks to me like the social media network is up to something related to prepaid. Facebook has acquired several domain names related to prepaid. And typically, major brands such as Facebook will acquire the domain names that describe new service offerings.

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How You Should Be Marketing to Generation Alpha

Likeable

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. And they’ll interact with brands differently, too. As a result, they’ll likely use social media differently at school and at home.

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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. Moving into 2009/2010 we started seeing that visual content was becoming a priority with new channels, Pinterest and Instagram, coming on the scene. In 2015/2016, organic reach was down to 2.6%

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5 Ways to Get More Instagram Followers

Socialmedia.biz

With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers. ” 68% of Instagram users like to engage with brands on an everyday basis, resulting in 58x more engagement per follower than Facebook.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By 2010, YouTube was generating more than two billion views each day. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. When YouTube first arrived in 2005, few likely had any idea how valuable it would become.

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Reflections on the changing digital agency environment

Dave Fleet

The first five years – 2006-2010 – were catalysed by constant change. Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Between 2010 and 2013 (or so), we saw things slow slightly.

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