Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. That’s how it works. You get a new government and a new archive of information.

Mashup 100

Mashup Flash Mob Avatar Technorati 100

The Social Media Incubator

NOVEMBER 3, 2010

by admin on November 3, 2010 According to CNET News , the company Coach Leatherware has seen a virtual outcry of negative feedback along with some shocking images posted by online visitors for using animal fur in some of their products. Instead, they allowed their community (Coach has over 1.2 Copyright © 2009-2011.

Social Media 100

Social Media Small Business Foursquare News 100

Small Business Mavericks

APRIL 22, 2011

Do you have a company blog ? Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Of course, you only get these benefits if your blog and if you blog in the right manner. If not, why not?

Small Business 168

Small Business SEO Case Study Press Release 168

Myrland Marketing

OCTOBER 6, 2010

3) &# In 2011, we have to look at how to diversity you as a brand.&# 5) &# The ave user is connected to over 80 community pages, groups or events [on Facebook].&# 19) “The last mile in Social Media: It takes a human being to connect you to the company.&# 2) &# Twitter is fleeting.” They are not.&# Have a productive day!

Facebook 88

Facebook Social Media WordPress Syndication 88

Small Business Mavericks

APRIL 23, 2011

It’s about positioning your company above the competition. Jay says: April 29, 2011 at 12:14 am RT @CarolineMelberg: Let The Grocer Teach You E-mail Marketing [link] Log in to Reply Caroline Melberg says: May 6, 2011 at 4:15 pm Thanks for the RT! About Us What’s a Maverick? And that’s why marketing is important.

Marketing 173

Marketing Case Study Press Release Small Business 173

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Im looking forward to reading more of your posts!

News 274

News Google SEO Postrank 274

Small Business Mavericks

APRIL 18, 2011

Yesterday, I went to bookmark something at the site and I got a message saying Mixx had been purchased by UberMedia , which I found interesting because the rumor is that the company could soon be launching a Twitter competitive site. Companies come and go, mergers happen, and acquisitions change the landscape for users.

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Strategies are created with tactical ingredients. Viral is good. Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Jeff Esposito

MARCH 25, 2013

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

Communities 40

Communities Survey Social Media Management Upcoming 40

Small Business Mavericks

APRIL 28, 2011

They’ve already been a big part of two other Internet companies that achieved superstar status – PayPal and YouTube. Users of Delicious have until July 2011 to accept AVOSs terms of service and to transfer their bookmarks. Unloads Delicious [link] Log in to Reply GrassRoots says: April 28, 2011 at 6:29 pm #dm2 Yahoo!

Delicious 156

Delicious Yahoo Social Bookmarking Case Study 156

Small Business Mavericks

APRIL 29, 2011

2 Responses to “Revamping Old Content&# Wayne Nunn says: April 29, 2011 at 8:37 pm Revamping Old Content | Small Business Mavericks – [link] Log in to Reply Caroline Melberg says: April 30, 2011 at 12:31 am Revamping Old Content – About once a year or so you should go through your old content and update it.

Content 156

Content Hubpages Case Study Press Release 156

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Idaconcpts

MAY 4, 2011

Way back in August 2010, the social news website Digg.com updated to version 4 – more or less sealing its doom. According to Digg’s top brass, these changes were meant to bring in more revenue to the site, giving corporations and companies more control over content and more exposure for their own content. click for larger image).

Reddit 157

Reddit Digg Aggregator Journal 157

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Liked what you saw?

Social Media 153

Social Media Postrank Energy Tourism 153

Ari Herzog

AUGUST 2, 2011

It’s usually the creative juices of theater company and dance studio executives to galvanize their troops and put on a 5-minute show set to music. But what happened in Grand Rapids, Michigan in January 2011 was the exception. The beauty of flash mobs is when people come together in public places to entertain others.

Flash Mob 145

Flash Mob Video Training YouTube 145

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Not everyone agrees with this… before it hits the fan, that is.

Class 179

Class Creative Commons Postrank Flickr 179

Small Business Mavericks

APRIL 3, 2011

But recently, the company has taken controversy to a new level. Caroline Melberg says: April 3, 2011 at 12:25 pm GoDaddy: Good Marketing Or Reputation Problem? – GoDaddy has been the center of controversy before. About Us What’s a Maverick? GoDaddy has been the center of controversy before. Was that a good move?

Small Business 105

Small Business Reputation Marketing Case Study 105

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Simple, right? Do we really want that?

Class 184

Class Blogger Issues Review 184

Small Business Mavericks

FEBRUARY 27, 2011

Right now, there are just a few companies using it successfully. link] Log in to Reply Lisa Foote says: February 28, 2011 at 12:39 am RT @CarolineMelberg What’s A QR Code And Is It Contagious? link] Log in to Reply Caroline Melberg says: March 2, 2011 at 1:45 am RT @footenotes: RT @CarolineMelberg What’s A QR Code And Is It Contagious?

Small Business 117

Small Business Case Study Press Release Mobile 117

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? As always in good company with the Tinu and the others. I have a blogroll (I suspect you do too).

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Liked what you saw?

Postrank 151

Postrank Campaign Tourism Social Media 151

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Your company’s reputation is an extension of your leadership’s reputation. No matter how small or large your company is, reputation is all about leadership. About Us What’s a Maverick? That tells me something.

Small Business 93

Small Business Reputation Case Study Press Release 93

Small Business Mavericks

APRIL 4, 2011

A surprise – maybe even shocking – news item like a celebrity kicking the bucket can do it, but if you want your viral news to represent your company well, then it needs to be real news. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc.,

Social Media 98

Social Media Case Study Press Release Small Business 98

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Comment as Show More Trackbacks Tweets that mention Measuring Public Relations Outcomes | Waxing UnLyrical -- Topsy.com says: February 1, 2011 at 6:43 pm [.] says: February 2, 2011 at 10:50 am [.]

Postrank 193

Postrank Metrics Tourism WordPress 193

Small Business Mavericks

MARCH 7, 2011

It seems the top three reasons people un-Like companies on Facebook are: The company posts too frequently Their wall was too crowded with marketing posts The content became repetitive and boring over time The same question asked of Twitter followers showed the same top three responses, but they were in reverse order.

Case Study 98

Case Study Press Release Comparison Small Business 98

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. Perfect example of that.

Project 170

Project How To Class Posterous 170

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Source : Syncapse 2010). The Cluetrain Manifesto.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan.

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Hopefully the organization will learn from this and have a more effective campaign for World Aids Day in 2011. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. It is a fabulous cause.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# In other words, something very unusual. Palomino wins this round.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Blog Comments Comm 2322 « Sam Mooty Fall 2010 PR Blog says: November 9, 2010 at 9:19 pm [.] Blog Comments Comm 2322 « Sam Mooty Fall 2010 PR Blog says: November 9, 2010 at 9:19 pm [.]

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Why is anyone – a person, a company – embarking on social media? To explore a different communication channel?

Social Media 224

Social Media Class Creative Commons Flickr 224

Small Business Mavericks

MARCH 18, 2011

If someone had a negative experience with your company, try to find out why and look at it as an opportunity. When you see a negative review of your company online, the best thing to do is try to resolve it. Caroline Melberg says: March 19, 2011 at 12:44 am Online Reviews: Opportunity Or Obstacle? About Us What’s a Maverick?

Review 79

Review Small Business Case Study Press Release 79

Small Business Mavericks

FEBRUARY 14, 2011

Penney directed SearchDex to buy links, in which case, both companies are at fault. Don’t think the company’s silence means that J.C. Caroline Melberg says: February 15, 2011 at 12:42 am Is SearchDex A Scapegoat? About Us What’s a Maverick? Two possibilities exist here. Either J.C. Penny’s authorization.

Small Business 79

Small Business Case Study Retail Press Release 79