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Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

Study 180
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Etsy.com: Online Community Revenue

Laurel Papworth

Etsy is a funky boutique of an online community, an independent online marketplace for handmade products and vintage goods where hand made jewellry, with tailor made skirts and vintage jackets live side by side with chocolates and photography. Feb 1 2009: $100 million worth of goods were sold on Etsy in 2008. November 2009: 3.4

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

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Sysomos Acquired By Marketwire

Dave Fleet

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Acquired by. Jive Software. January 2010. February 2010.

Sysomos 334
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Brands 82
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A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. The company recruited people using social media, and at Parkinson’s research conferences. Around 1 million people in the U.S.