How does Google manage to be different everytime 🙂 Their recruitment advertisement in today’s Times of India Ascent is another example that !
The world’s no.1 search-engine company has positioned itself as a startup in this job-advertisement.
The catch line says ‘Start-up company with manpower, funding an ideas seeks entrepreneur‘.
A thing or a two to learn for the modern-companies:
Comfort feel for your potential employees
Learn how to position yourself even if you aren’t a startup anymore. Provide a start-up comfort factor to your potential recruits. Talk about the open-culture, encouragement for entrepreneurship and things like that.
Startup tag works well
Jumping on the big company bandwagon is easy. Staying on with your current start-up tag is tough.
They say it works both ways. A company’s screening process includes relevant experience, educational background and similar parameters. OTOH, a candidate screens the right companies for his job. ‘Culture’ is a vital ingredient of his company-screening process.
themarketingblog.wordpress.com 
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