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Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

Study 180
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Enterprise 2.0 Conversations

The Marketing Blog

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Conversations (themarketingblog.wordpress.com) [.]

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Proto.in July 18-19 2008

The Marketing Blog

July 18-19 2008 Jump to Comments I discovered the news about proto.in 2008 , proto july 18-19 , proto.in july 18-19 2008 Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Events Tags: arun , proto registration , proto.in , trak.in 38 pm Proto.in from Arun’s latest blog-post on trak.in. Theme: Pressrow.

Web 2.0 100
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Dear Airtel: It is about Customers & Conversations

The Marketing Blog

44 pm Dear Airtel: It is about Customers & Conversations Jump to Comments It was one of those evenings, when we were not in a mood to work. Whether the company was still using it or not we were not aware of it. The conversation began with my first tweet. The day had already gone by and the office was half-empty.

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What A Three Billion Dollar Company Looks Like

Twist Image

Prior to January 14th, 2003 most people knew Fadell as the person that Apple called in 2001 to help design a MP3 player that would work with their iTunes platform, because the company felt that most of the other players on the market were too complicated. Here is their conversation. Of course, this became the first version of the iPod.

Company 82
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How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Creates a common understanding of the company. An opportunity to have employees act as ambassadors on behalf of the company and provide a preview of what it is like to work for your company.

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Social Media Metrics and Conversion

Proactive Report

That’s a big jump from the 42% who used social media in 2008. One aspect that will be dramatically different this year is how companies measure their results. While companies were finding their feet in this new medium, soft metrics such as fans, followers and engagement in conversation have been accepted as a yardstick.

Metrics 75