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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Founded in 2008, Airbnb struggled to build trust in its unique business model initially. The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. But today, Airbnb boasts 7.7

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Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results. But with UGC, you might see an increase in click-through-rate.

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How Marketers Can Drive More Conversions with Inspiration Galleries

Pixlee

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse. Morphe’s innovative e-commerce strategy has allowed them to grow into a top brand featured by celebrities & industry luminaries, and emerge as a leading digitally native brand.

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How to Make Your Ecommerce Site More ADA Compliant

Pixlee

But for brands, updating their websites to become accessible after this ruling and recent changes to the Americans with Disabilities Act (ADA) can be a challenge. . For brands, adding alt text for every product image, campaign hero and variant can be time-consuming and easy to overlook. Accessibility for the Future .

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How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza

Pixlee

Over the past 5 years, Domino’s Pizza has built an impressive, and immersive, digital experience that rivals many traditional e-commerce brands. The company’s stock price hit an all-time low in 2008, going for around $3.00 Knowing the industry was moving to mobile, the brand took a mobile-first approach.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

This is particularly important when managing branded client materials. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? You'll see a line that resembles this: © 2008-09. | I've just changed mine to © 2008-10. Keep it in compliance.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brand advocate. And this person talks up your brand. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Brand authenticity.