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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Founded in 2008, Airbnb struggled to build trust in its unique business model initially. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? The brand also talks about offbeat places around the world and what makes them unique.

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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

Iā€™m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as ā€œ the original social media agency ā€ because we were the first social media agency created out of whole cloth in the United States.

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How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Social media is ultimately about establishing relationships. Integrating it into your company’s current employer branding and recruitment strategy thus provide the company with an opportunity to present itself in a more transparent and credible way by connecting and engaging with employees and candidates.

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Wendyā€™s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, letā€™s do a deep dive into Wendyā€™s social media strategy and how the brand stays trending and connected with consumers. It is no wonder Wendyā€™s social media strategy focuses on younger audiences.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. Even a vampire romance movie from 2008. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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10 Free Facebook Marketing Tools for your Social Media Campaigns

OnlineRockersHub Marketing Blog

Facebook has 80 million+ Business Pages, and today, Facebook is the largest social media network spread over worldwide with its 2.45 With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. Premium plan.