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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Review 142
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Social Media Chat Tuesday, July 21st

Adam Cohen

I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. When combining social media with other interactive marketing practices, the results can magnify both. See you there? Thanks for dropping by.

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What makes your company interesting to them? 640 Million on Facebook. Million users on YouTube. Here’s the answer.

Lurker 203
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Social Media Complainers – your new BFF's

Akamai Marketing

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

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Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Search Engines 34% of the public now use search engines to find news at least three days a week, up from 19% in 2008. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Survey 140