Remove 2007 Remove Hashtag Remove Sentiment Remove Social Media Management
article thumbnail

Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Over the last several years, call-out culture has become a pervasive part of social media. Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Conversely, we’ve seen brands get called out for not being vocal enough in the fight for social justice.

Brands 133
article thumbnail

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Jay: The idea is that you scan a wide variety of hashtags and keyword usage across primarily Twitter, I presume, but I’m sure you’re monitoring other social outposts as well? One of the things that we’re looking at really closely is sentiment analysis. I think it was 2007 that they played. I really do.