Navigating call-out culture: What to do when your brand is in the hot seat
Sprout Social
AUGUST 27, 2020
Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Even a single, seemingly small or isolated issue can turn into a flurry of memes, Retweets, comments or a trending hashtag, so it’s important to move quickly and respond ASAP. Are they demanding action?
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