2007 Hashtag Influencer Sentiment 
Oktopost
MARCH 7, 2022
But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Sentiment Analysis.
Sprout Social
AUGUST 27, 2020
Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands. Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. On the other hand, a brand misstep can be costly.
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Convince & Convert
FEBRUARY 2, 2012
Jay: The idea is that you scan a wide variety of hashtags and keyword usage across primarily Twitter, I presume, but I’m sure you’re monitoring other social outposts as well? One of the things that we’re looking at really closely is sentiment analysis. I think it was 2007 that they played. I really do.
Unmetric
SEPTEMBER 19, 2018
From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. They encouraged users to use brand hashtags which in turn allowed ordinary users to be discovered and featured on Glossier’s page. a sheer Lilac.
Techipedia: Tamar Weinberg
DECEMBER 10, 2008
Then, you use that number as a success metric for influence. Abusing Twitter hashtags during a crisis. Did you notice how many people I thanked via Twitter for their feedback (most of which echoed my sentiments exactly)? Back in March 2007, I highlighted two different kind of Twitter users who still exist to this day.
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