When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

This is exactly the process of the Royal Caribbean marketing team, a move that in 2007 was seen as virtually unheard of. On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics.

Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. You only “get the message” if you’re part of that group. By BJ Bueno , guest author.

Trending Sources

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. In 2007, our 22nd version of the infomercial clicked. Customer Focused Content Marketing Works for MindLeaders.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets.

Social Media a CRM perspective

Social Media Network Marketing

Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. December 2007. November 2007. October 2007. July 2007.

Kevin Rose and Jay Adelson Respond to Digg Complaints

Techipedia: Tamar Weinberg

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

sherpablog.marketingsherpa.com

I’ve been focusing on how the buyer experience and the sales. We’re in the process of ‘migrating’ towards a much greater focus on our corporate blog and your tips are spot on for the issues we’re grappling with – as are, I have to say, many of the comments.