Paying Homage to the Social Technographics Ladder
Ignite Social Media
SEPTEMBER 16, 2021
The year was 2007 and Ignite Social Media was opening as the first social media agency in the United States. Lisa Braziel and I were still writing “ Social Media is a Cocktail Party ” and brands were just starting to wonder if, and how, they should engage with consumers on social media. Enter the Social Technographics Ladder.
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