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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. Source: Magna.

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

To understand why , you must rewind the 2007 – 2008 financial crisis. They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.”

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Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

Introducing Users to the Concept of Meeting Workspaces in MOSS 2007. t always found a lot of success, particularly for companies where Outlook isnâ??t in the navigational hierarchy of a portal or team site. In general, the team doesnâ?? In general, the team doesnâ??t Read more about: MOSS 2007.

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It’s time companies stop resourcing social media like it’s 2007

Sprout Social

Some companies still treat the social media team like Harry Potter in the cupboard under the stairs. But this misunderstanding–or more accurately, this lack of understanding–does real harm, both to the social media professionals on staff and the company as a whole. Perform community management. They are misunderstood.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

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Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. We’ve been managing social media programs for billion-dollar brands since 2007.

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What is hashtagging and how to use it effectively

Sprout Social

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad.

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