How OWN Creates Community and Multi-Platform Success With Social Video
Social Media Strategies Summit
NOVEMBER 27, 2018
To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. Source: Magna.
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