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How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

When Fitbit first launched in 2007, I was sure this was just another gadget-fad that wouldn’t last. Here is how Fitbit’s audience breaks out: The visualization above shows the communities within the Fitbit audience. This allows us to understand each community in the context of their interests. highlight to tweet).

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Brain Crack, Innovation, Leadership | Bare Feet Blog

Bare Feet Studios

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

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Finding Social Media Professionals

Bare Feet Studios

Uptown Uncorked : Bringing People and Business Together with New Media Digital Voodoo : Digital Voodoo is a social media strategy and intelligence firm with expertise in marketing, advertising, and operations. The Michael Schneider : Social Media technologist and groundswell evangelist.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Facebook rolled out their iPhone app in August, 2007. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. The goals shift.

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SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

A lot of the focus as of late is how we as a company has grown. Facebook helps people connect and communicate more efficiently. We’re not the only ones [enabling such communication] but a lot of people are using our tools, especially in places like Colombia. As a company? Tell us about how it has evolved.

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