Remove 2007 Remove Campaign Remove Hashtag Remove Sentiment
article thumbnail

What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Hashtag 119
article thumbnail

Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Brands with out-of-touch ads risk being “cancelled” and even seemingly benign campaigns can trigger waves of criticism. On the other hand, a brand misstep can be costly. Take Mr. Peanut , for example.

Brands 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

It’s not a typical marketing-focused approach like you might see from other social media campaigns. Jay: The idea is that you scan a wide variety of hashtags and keyword usage across primarily Twitter, I presume, but I’m sure you’re monitoring other social outposts as well? I think it was 2007 that they played.

article thumbnail

How Glossier Built a Cult Following on Social Media

Unmetric

From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. They encouraged users to use brand hashtags which in turn allowed ordinary users to be discovered and featured on Glossier’s page. a sheer Lilac.