Ignite Social Media
OCTOBER 13, 2020
On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Like most of Kraft’s recent content, this campaign played into the COVID-19 pandemic. No purchase necessary.
Sherrilynne Starkie
DECEMBER 13, 2019
Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. Today’s social media pervasiveness gives us the power to reach, educate and influence audiences in ways we couldn’t have even dreamt about back in 2007. 3% said social media had little or no value.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ignite Social Media
FEBRUARY 26, 2024
We’ve been doing nothing but social media marketing for brands since 2007. Related Posts Will the Power of Influencers Impact the 2024 Campaign Trail? And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. But we know we’re not the only ones.
Taylor Marek
MAY 28, 2010
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How Do YOU Define A Successful Social Media Campaign? So, How do you define a successf ul Social Media campaign? After you provide your input, I’ll give you my side of it. Chris Brogan.
Ignite Social Media
OCTOBER 21, 2020
After working in the social media industry for over a decade and running a social media agency since 2007 , it also makes me wonder about my role in the space and if people like me are contributing to the problem. Don’t make the same mistake that Kraft recently made.).
Mindjumpers
MAY 8, 2012
The campaign started in 2004 before social media had a firm grip on the majority of most countries’ population and the outcome was not really that impressive. Today, the campaign not only raises great awareness about men’s health and prostate cancer, in 2011 it also raised $120 millions for research in men’s health.
Mindjumpers
JUNE 8, 2012
This is what American Express saw in failure rate of small businesses, which had increased with 40 percent from 2007 to 2010. After the campaign, 40 percent of the general public was aware of Small Business Saturday. The case recently won the Blue Award, the best possible, at Facebook Studio Award 2012.
Expert insights. Personalized for you.
106 
Let's personalize your content