Adam Cohen

JUNE 30, 2011

LD: We formally embarked on our social journey back in 2007. Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Buzz Marketing for Technology

JULY 7, 2008

4) None of the following are community platforms: Wikis, Blogs or Forums. These are not platforms…these are implementations on top of platforms. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user).

Communities 117

Communities Groups Groups Social Media 117

Adam Cohen

JUNE 30, 2011

LD: We formally embarked on our social journey back in 2007. Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees.

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Convince & Convert

FEBRUARY 8, 2012

You have to make life a conversation and draw the community in. If they feel as if they have a say in the brands and that they’re a living, breathing part of the community, they’ll participate more , and they’ll advocate for you. First of all, Facebook is where the people are. Deb: Yes and no.

Communities 121

Communities Activities Conference Conversation 121