The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. For more information, you can visit their website www.paulwriter.com.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. LinkedIn New Feature – Follow Company by Success CREEations. New LinkedIn Features.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Twist Image

MAY 8, 2011

I first heard about Steve when he co-authored the 2007 business book, The Online Advertising Playbook - Proven Strategies and Tested Tactics from the Advertising Research Foundation. draws upon my decades of experience in listening for market research and for creating listening-based business strategy, services and companies.

Marketing 88

Marketing Advertising B2B Research 88

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# The social side is interesting when it comes up in B2B or B2C. December 2007. November 2007.

Communities 117

Communities Groups Groups Social Media 117

Koka Sexton

JANUARY 14, 2013

Then there was 2007 when I joined Twitter and it all started to make sense. Best-in-Class sales reps (reps that deployed social selling) companies saw a 16.3% average year-over-year increase in total company revenue, compared to a 4.1% B2B Sales Motivation (@salesquote) January 14, 2013. . ” Peter F. Drucker. —

B2B 92

B2B Social CRM LinkedIn Class 92

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Buzz Marketing for Technology

JUNE 27, 2008

May 2, 2007 at 2:45 pm. · s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

JANUARY 5, 2009

This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) The Big Juicy Twitter Guide (Caroline Middlebrook): Want more Twitter goodness? Become a del.icio.us

Marketing 144

Marketing SEO StumbleUpon Reputation 144

Writtent Blog

MAY 20, 2014

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. 87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. His traffic continues to decrease daily. Social Media Reigns King.

Trends 95

Trends Content Marketing Curation 95

Diva Marketing Blog

MAY 23, 2012

In this Pinterest Pinning For Business Learning Series post we take a look how a business-to-business company, Brandwatch , is using Pinterest as an inbound marketing tactic. About Brandswatch : Launched in August 2007, Brandwatch develops tools for monitoring and analysing social media conversations.

Social Networking 92

Social Networking eBook Analysis API 92

Diva Marketing Blog

JUNE 2, 2009

2 sentences about your company – Funny not Slutty features comedy for women created by female producers, writers, humorists and comedians. Focus is on B2B and B2C. My favorite social media tactic is contributing to the content and community in highly specialized LinkedIn groups to generate B2B leads. My primary focus is B2B.

Social Media 53

Social Media B2B Delicious Wiki 53

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. If you ask me ‘do you do B2B marketing?’ Building relationships takes time, energy and effort. Most business owners want quick success. That is not realistic.

Brands 236

Brands Handbook MySpace Construction 236

Koka Sexton

DECEMBER 20, 2009

I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. I work for a growing software company and they don’t have much of a footprint in the social media world. I try to follow the trends and news around social media as best I can. That is until recently.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. I work for a growing software company and they don’t have much of a footprint in the social media world. I try to follow the trends and news around social media as best I can. That is until recently.

List 96

List Social Media Case Study Wiki 96

Diva Marketing Blog

JUNE 10, 2009

2 sentences about your company - Clever Twist designs and develops creative and interesting applications for companies or individuals across all fields of interest. Began in social media marketing – In March 2007, I transferred my 8-year old Webzine to a blog and kept the same focus of demystifying technology.

Social Media 53

Social Media Real Estate B2B WordPress 53

Social Media Strategies Summit

AUGUST 11, 2022

That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Image source. million members today.

Examples 228

Examples Communities Brands Forums 228

Buzz Marketing for Technology

OCTOBER 6, 2008

For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. I took the B2B Magazine report and pulled out some data points. What it looks like is these few top B2B firms are spending about.2%

B2B 100

B2B Company Compete Cost 100

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0 Now for more coffee.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Wouldn't you say that many companies feel that doing any social media is better than none at all?

Social Media 120

Social Media Content Analysis Sports 120

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media Use in Big Companies. Twitter has the fifth oldest.

Research 210

Research Social Media B2B Marketing 210

Oktopost

JUNE 5, 2023

But integrating the two efforts together can prove transformative for companies looking to maximize engagement online and streamline community management. We know a thing or two about creating a comprehensive social media management platform – and how to get it working with the best B2B email marketing software options out there.

Social Media 84

Social Media Marketing ROI Campaign 84

Oktopost

AUGUST 15, 2022

2007 brought the first realistic monetization of social media platforms, with Facebook announcing the launch of the Facebook Ads platform. While Instagram remained an independent app under the parent company Facebook, Facebook launched Instagram ads a few short years later in 2015 that could be managed from the same backend within Facebook.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

The Marketing Blog

JANUARY 9, 2008

Home About In the Media The Year That Was – GoodBye 2007!! Several companies now offer consumers a well thought-out solution for online gifting. which are into B2B businesses. With the imergence of startup companies in India which are more directed towards internet domain, the business and social networking in Web 3.0

Startup 104

Startup Web 2.0 Retail Price 104

Writtent Blog

JULY 9, 2013

The latest research from Content Marketing Institute has found that small companies allocate 31% of their marketing budget to content, as opposed to only 24% at enterprises. They didn’t shy away from asking the tough questions, like whether companies are willing to pay for expert authorship, or if marketers are actually embracing video.

Case Study 105

Case Study Study Research Report 105

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2007. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

FEBRUARY 2, 2012

Next week’s guest is Scott Monty from Ford Motor Company. Taulbee’s company put together and is staffing, right now as we discuss this, the Super Bowl Social Media Command Center. That was one of the first companies that we spent money with as Raidious, and we’ve continued to use it. Listen Now.

Social Media 116

Social Media Committee Team Questions 116

Convince & Convert

JULY 8, 2010

October 2007. Ive founded 5 companies, and spent 15 years running digital marketing agencies. As for email, it’s been declared dead by more pundits, journalists, and entrepreneurs than I care to count. A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. Seth Godin predicted that RSS would kill email.

RSS 128

RSS Research B2B Consultant 128

agora pulse

APRIL 28, 2020

An experienced digital marketing professional who works with companies to enhance results from Digital Marketing. Mike Gingerich : Helping a company establish a powerful presence on social media and seeing that result in sales growth and brand loyalty is amazing! It may be brand awareness for a newer company. About Ian Cleary.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. That’s one of the biggest reasons for companies not to engage in social media at all. I’m just starting our company blog and great rules to live by! Nurture Perception.

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

SEPTEMBER 8, 2010

Facebook rolled out their iPhone app in August, 2007. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

Social Media 267

Social Media SEO Blogger Communities 267

The Way of the Web

OCTOBER 7, 2011

But I do think he overestimates the brilliance of the leadership versus the problems of a traditional media company faced with the age of digital disruption that has seen the internet, mobile and tablets appear alongside a number of major digital properties which now command the attention economy.

Paper.li 40

Paper.li MySpace Flipboard Company 40

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here’s The Future Of Podcasting by Forbes.

Content 60

Content B2B Marketing Hubspot 60

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177

Blogger Press Release Advertising Review 177

Convince & Convert

JUNE 3, 2010

Over time, some of the more web-savvy companies started offering online forms as a way to send them an email – now users didn’t even have to log into Hotmail to send a message! Don’t laugh – this was in 2007. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 110

Social Media Strategy Consultant Social CRM 110