The Customer Is (Not) Always Right
OCTOBER 25, 2011
If you're in line at your favorite retailer and you're wondering why they don't open up a second cash register, you're just a tweet away from holding that company responsible for their store policies. Recently, Reichheld (along with co-author, Rob Markey ) published a newly updated version of his 2006 seminal book, The Ultimate Question (now titled, The Ultimate Question 2.0 ). retail.