Google's Third Wave Of Innovation
APRIL 16, 2014
If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. Google''s first wave of innovation. Google''s second wave of innovation.